The Augmented Cup

Saltcake created an application which turns your coffee cup into a virtual playground with augmented reality.
In South Korea, an ultra-connected country, an average adult drinks more than 300 cups of coffee per year. We at Saltcake tried to come up with a way to improve the costumer experience in the ordering process and improve the packaging life of coffee (paper cup and/or paper sleeve). So we decided to turn a coffee cup into a video game platform. Through a mobile application, the coffee cup becomes a virtual playground where consumers can play and interact with the brand and product through augmented reality.

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