where
experience means
m
re
experience first
이상하게도 고객은 설계한 대로만 움직이진 않죠
그래서 우리는 결과물이 아닌 경험을 설계합니다
greater methods
한 번의 터치가,
수십 번의 회의를 이깁니다.
우리는 그럴 듯한 결과보다,
결정적인 결과를 만듭니다.
global-ready
글로벌은 규모가 아니라, 디테일에서 갈립니다.
다양한 시장,
하나의 브랜드를 경험하세요.
where
experience means
m
re
experience first
이상하게도 고객은 설계한 대로만 움직이진 않죠
그래서 우리는 결과물이 아닌 경험을 설계합니다
global-ready
한 번의 터치가,
수십 번의 회의를 이깁니다.
우리는 그럴 듯한 결과보다,
결정적인 결과를 만듭니다.
greater methods
글로벌은 규모가 아니라, 디테일에서 갈립니다.
다양한 시장, 하나의 브랜드를 경험하세요.
we question more than
our clients do. that’s how
better
experience
begin.
Hyundai Steel’s previous website faced challenges in effectively communicating product competitiveness and corporate activities in a rapidly evolving market. It also risked negatively impacting the company’s brand image. To address this, Hyundai Steel initiated a comprehensive redesign of its digital touchpoints in 2024.
With deep expertise in B2B industries and Hyundai Motor Group, Saltcake redefined Hyundai Steel’s digital direction and led the strategic transformation. Through close collaboration with the client, we successfully launched the new corporate website in February 2025.
This redesign allows Hyundai Steel to better communicate its core philosophy of “Beyond Steel” while enhancing its brand presence and digital experience.
Hyundai Steel’s previous website faced challenges in effectively communicating product competitiveness and corporate activities in a rapidly evolving market. It also risked negatively impacting the company’s brand image. To address this, Hyundai Steel initiated a comprehensive redesign of its digital touchpoints in 2024.
With deep expertise in B2B industries and Hyundai Motor Group, Saltcake redefined Hyundai Steel’s digital direction and led the strategic transformation. Through close collaboration with the client, we successfully launched the new corporate website in February 2025.
This redesign allows Hyundai Steel to better communicate its core philosophy of “Beyond Steel” while enhancing its brand presence and digital experience.
On January 3, 2024, Hyundai Steelpipe officially launched as a newly independent corporation, separated from Hyundai Steel. This transition aims to strengthen its expertise in the steel pipe industry and accelerate its expansion into global markets. The move serves as a strategic foundation for growth into emerging sectors such as the U.S. energy market and offshore wind infrastructure. Collaborating with Saltcake, Hyundai Steelpipe is preparing for a new era by embedding its vision and strengths into its digital platforms, paving the way for its next leap forward.
On January 3, 2024, Hyundai Steelpipe officially launched as a newly independent corporation, separated from Hyundai Steel. This transition aims to strengthen its expertise in the steel pipe industry and accelerate its expansion into global markets. The move serves as a strategic foundation for growth into emerging sectors such as the U.S. energy market and offshore wind infrastructure. Collaborating with Saltcake, Hyundai Steelpipe is preparing for a new era by embedding its vision and strengths into its digital platforms, paving the way for its next leap forward.
Hyundai Motor Group launched a Customer Channel Integration (CCI) research project for Hyundai Motor Europe as part of its global digital customer channel integration initiative. This project aimed to ensure a consistent experience across markets by leveraging insights from Korea’s digital customer channel operations. The key objectives were to integrate digital touchpoints across Hyundai, Kia, and Genesis brands, enabling customers to utilize web and app-based platforms more effectively while maintaining alignment with the global digital strategy and enhancing operational efficiency.
Hyundai Motor Group launched a Customer Channel Integration (CCI) research project for Hyundai Motor Europe as part of its global digital customer channel integration initiative. This project aimed to ensure a consistent experience across markets by leveraging insights from Korea’s digital customer channel operations. The key objectives were to integrate digital touchpoints across Hyundai, Kia, and Genesis brands, enabling customers to utilize web and app-based platforms more effectively while maintaining alignment with the global digital strategy and enhancing operational efficiency.
Advances in digital technology are transforming the car from a means of transportation to a platform for a variety of experiences. In-car payment services, which are proliferating in Europe, are meeting consumer expectations by making in-car payments such as parking, refueling, and ordering food easy, and are becoming an important element of brand loyalty and user experience. It’s the way forward for the mobility industry and is becoming a new benchmark in the digital age.
Advances in digital technology are transforming the car from a means of transportation to a platform for a variety of experiences. In-car payment services, which are proliferating in Europe, are meeting consumer expectations by making in-car payments such as parking, refueling, and ordering food easy, and are becoming an important element of brand loyalty and user experience. It’s the way forward for the mobility industry and is becoming a new benchmark in the digital age.
SK Gas aimed to establish a consistent and convenient employee experience standard through SK Gas’s work support portal UX/UI standards, enabling all members to easily familiarize themselves with their tasks and improve productivity.
To address issues such as the vast amount of information and complex structure of existing internal systems, repetitive functions across various tasks, system-centered screen layouts, text-heavy information delivery, and lack of user guides, there was a need for a company-wide design system framework.
The UX/UI standard guide prioritizes efficiency for internal employees and partner companies, focusing on management innovation and collaboration based on the purposes and usage methods of both B2B and B2C.
SK Gas aimed to establish a consistent and convenient employee experience standard through SK Gas’s work support portal UX/UI standards, enabling all members to easily familiarize themselves with their tasks and improve productivity.
To address issues such as the vast amount of information and complex structure of existing internal systems, repetitive functions across various tasks, system-centered screen layouts, text-heavy information delivery, and lack of user guides, there was a need for a company-wide design system framework.
The UX/UI standard guide prioritizes efficiency for internal employees and partner companies, focusing on management innovation and collaboration based on the purposes and usage methods of both B2B and B2C.
company overview
saltcake is an
where
and
come together to
serve
at the core,
driven to craft meaningful experiences through deep insight.
good without purpose.
with how their customers feel to craft solutions powered
create experiences that last from local partnerships to global projects.
learning, testing, and sharing
what
moves
people
moves people
On the 15th, Saltcake released the monthly newsletter ‘World Trend Newsletter.’
For informative and engaging global trend updates every month,
please subscribe by sending an email to the address below.
On the 15th, Saltcake published the monthly newsletter ‘World Trend Newsletter.’
Every month, for useful and interesting global trend news,
if you want to subscribe regularly, please apply via the email below!
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