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Saltcake Rebranding

ChatGPT의 말: Saltcake, a company specializing in HCD (Human Centered Design) and UX (User eXperience), has revised its CI and renewed its website to further strengthen its identity and clarify communication with customers. Since its founding, Saltcake has grown over the past 15 years into a leading company in UX consulting and brand marketing. Setting

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Seoul City, Seoul Business Agency Hosts Seoul Market Access Program Seminar at Seoul Startup Hub

Saltcake Executive Director Youngri Kim gave a lecture on delivering optimal UX for users at the Seoul Market Access (SMA) program, hosted by the Seoul Metropolitan Government and the Seoul Startup Hub to enhance the potential and capacity of promising overseas companies entering Seoul. SMA held special significance as a field trip themed around the

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WINA Festival, Selected as Jury Member for the Interaction Category

Youngri Kim, ECD (Executive Director) of Saltcake, a global brand marketing specialist, has been appointed as the first Korean judge for the international advertising festival, WINA (World Independent Advertising Awards). WINA is an international advertising competition that evaluates independent and multinational agencies and their works worldwide, with judges including Luis Miguel Messianu (CEO and founder

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Shouting for UX Communication at the Core of the HCI Conference

The first step toward UX 20℃ is 16℃: understanding corporate culture. This includes the company’s long-term vision, the slogan reflecting relatively short-term goals, and the leader you need to persuade with your design. These three elements mark the starting point for reaching UX 20℃. 17℃: Assessing the company’s current state. Unlike the long-term strategy set

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