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Branding: How to Make Consumers Recognize Your Brand

5Boon_UX Branding is the process of conveying the unique value of a specific product/service, company, or individual to consumers. It aims to ensure that consumers can recognize and remember the brand well. Good branding provides consumers with positive experiences, pleasant images, and a sense of trust. This helps strengthen the brand’s uniqueness, customer loyalty, and market

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Flexible and New Forms of Ownership: The World of Subscription Systems

5Boon_UX In today’s world, where the focus has shifted from ownership to valuing diverse experiences and usage, the familiar concept of subscriptions is creating a new lifestyle. The concept of subscriptions is well-known. With monthly or annual subscriptions, users can play their desired music anytime without the hassle of downloading. After the COVID-19 pandemic, services that are

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Two Main Infotainment System: Apply Carplay VS Android Auto

5Boon_UX Until now, each brand’s AVNT (Audio, Video, Navigation, Telematics) design typically had its own unique identity. However, much like smartphone ecosystems, the use of two main operating systems is now permitted. First, Apple’s system is available exclusively to iPhone users. It features a design similar to iOS, characterized by its simple and intuitive user experience. Google’s

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A way to drive entertained: Vehicle AVNT UX

5Boon_UX One way to make driving more convenient and enjoyable is by changing the environment within the driver’s line of sight. This includes audio, optimized visuals, navigation, and seamless integration with external devices. The automotive market is increasingly looking to AVNT (Audio, Video, Navigation, and Telematics) for significant advancements. In line with this trend, automakers around

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New Mobility Paradigm: Software Defined Vehicle

5Boon_UX Independent hardware-centric products were once a staple of our daily lives, but today, in 2024, software-based vehicles have become the future trend for automotive companies. A noteworthy development is the FoD (Functions on Demand) service. This allows consumers to subscribe to various vehicle functions based on their needs and preferences. Kia, for example, offers a wide

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