찬희 김

5Boon_UX Companies establish separate brands based on their own directions, aiming to provide customers with better quality and brand experiences.   The first example of brand identity among companies is Hyundai Motor Company. Hyundai established the N brand, solidifying its identity as a high-performance brand.   The second example is Nike. Nike reinforced its brand […]

5Boon_UX Here are some weather apps that provide a great user experience for those who check the weather every morning as a habit. According to a survey by YouGov, the older the age group, the more frequently they check the weather, with a general tendency to check the temperature and precipitation probability. These users show the

5Boon_UX Using icons is another powerful way to enhance User Experience. Icons help users avoid unnecessary confusion and provide a natural, intuitive experience. By leveraging color, shape, and symbols, users can quickly grasp various information in a short amount of time. However, using complex graphics or excessive icons can detract from content focus. Therefore, it is

5Boon_UX Microtargeting refers to the practice of dividing customer groups into even finer segments. As the burden of technology and costs decreases, there is an increasing need for hyper-segmentation to provide personalized services to individuals. Modern consumers have numerous alternatives and will not endure inconvenience to purchase a product. Therefore, many companies tend to focus on

5Boon_UX IA stands for Information Architecture. Improving IA enhances customer experience, leading to increased revisit rates through effective storytelling. It particularly excels in fostering enhanced branding and identity. For example, Hyundai’s Newsroom revamped its site structure from focusing on car models to catering primarily to journalists, boosting visitor engagement. Amazon AWS significantly improved customer experience by aligning

5Boon_UX Knowing psychological factor in UX plays a crucial role, and here are four key principles of UX psychology that define user psychology.
 Jakob’s Law is a principle of UX design that states that users should be given an experience similar to the patterns they used in the past.

 The second is Hick’s Law. It gives minimal

5Boon_UX UX psychology involves using psychological elements to maximize users’ positive experiences with a service or product. This is directly linked to sales, so many companies take a special interest in it. In UX psychology, reviews and feedback are used to evaluate user satisfaction and encourage purchases based on this feedback. The second element is color, which

5Boon_UX UX writing plays a critical role in UX/UI by serving as essential signposts for users. Considerations include avoiding unclear phrasing, mechanical language, providing unnecessary data, using jargon that decreases comprehension, and causing user confusion through confirmation shaming. Poor UX writing is enough to cause communication errors, while well-written UX writing can protect the business. Is your UX

5Boon_UX UX writing is one way to provide users with a positive experience, leading to a great customer experience. A good choice of words and tone is the starting point of effective UX writing. Good UX writing not only improves usability but also guides or encourages users to take specific actions. Examples include using conversational tone, action