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Customer and Brand Digital Experience Innovation: Kia Global In-Store DCXJ (Digital Customer Experience Journey)

CLIENT DATE SERVICE INDUSTRY 2022년 12월 Consulting Today’s automotive consumers seek more than a simple transaction; they aspire to a unique experience. The purchasing process has evolved into a journey where customers engage with the brand, experience technology and innovation, and select a vehicle that aligns with their lifestyle. Before visiting a dealership, customers gather […]

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Digital Communication for Strengthening Market Leadership: Preliminary Consulting for the Redesign of Hyundai Motor Comp’s Hydrogen Commercial Vehicle Website

CLIENT DATE SERVICE INDUSTRY 2022.07 CXUX Consulting Hyundai Motor, as a leading player in the hydrogen commercial vehicle market, aimed to reevaluate its online strategy. To initiate this success, SaltCake redefined the global customer journey and prepared a guide for the content strategy. Hyundai Motors Company exports automobiles to more than 200 countries and has

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A new direction for the global market: LG Electronics Global LG.com CXUX Renewal Consulting

CLIENT DATE SERVICE INDUSTRY 2022.08 CXUX Consulting, Human-Centered Creative Design In the world of online shopping, customer experience is key to brand success. With the COVID-19 pandemic highlighting the importance of online experience, LG.com decided to strengthen its brand competitiveness in the digital space with a global CXUX overhaul project. To this end, LG and

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CX for you, UX for all: Hyundai.com Global Website Renewal

CLIENT DATE SERVICE INDUSTRY 2022.01 Human-Centered Design The Hyundai Motor Company’s global website redesign project has commenced with the aim of completely refreshing the customer experience in line with changes in the global market. By gathering specific requirements from around the world and leveraging the latest digital tools to drive user-centered design, we aim to

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Hyundai E&C wins the Grand Prize ICT Award KOREA 2021

Saltcake’s Hyundai Engineering & Construction PC/Mobile website won the Gyeonggi-do Governor’s Award at ICT AWARD KOREA 2021. The Hyundai E&C PC/Mobile website was developed as a responsive site providing users with the most optimized UI, based on a user interface that offers enhanced information accessibility. This award was particularly meaningful as the ICT Awards are

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POSCO Engineering & Construction wins the Innovation Grand Prize at the 2021 Web Award Korea.

Article Detail POSCO Engineering & Construction’s website (www.poscoenc.com) won the “Service Innovation Grand Prize” at the 18th Web Award Korea, hosted by the Korea Internet Professionals Association (KIPEA). Web Award Korea 2021 is an awards ceremony recognizing the most outstanding and innovative web services of the year, with 691 companies competing across 74 categories. POSCO

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