Customer and Brand Digital Experience Innovation: Kia Global In-Store DCXJ (Digital Customer Experience Journey)
CLIENT DATE SERVICE INDUSTRY 2022년 12월 Consulting Today’s automotive consumers seek more than a simple transaction; they aspire to a unique experience. The purchasing process has evolved into a journey where customers engage with the brand, experience technology and innovation, and select a vehicle that aligns with their lifestyle. Before visiting a dealership, customers gather […]