Insights_en

5Boon_UX One way to make driving more convenient and enjoyable is by changing the environment within the driver’s line of sight. This includes audio, optimized visuals, navigation, and seamless integration with external devices. The automotive market is increasingly looking to AVNT (Audio, Video, Navigation, and Telematics) for significant advancements. In line with this trend, automakers around […]

5Boon_UX Independent hardware-centric products were once a staple of our daily lives, but today, in 2024, software-based vehicles have become the future trend for automotive companies. A noteworthy development is the FoD (Functions on Demand) service. This allows consumers to subscribe to various vehicle functions based on their needs and preferences. Kia, for example, offers a wide

5Boon_UX To convey a good piece of writing, it is essential to have a structure that is easy to read. Elements such as font size, layout, and color have the most significant impact on readability. Font designer Park Yong-rak emphasizes that creating a good reading experience involves considering various elements such as fonts, optical illusions, and

5Boon_UX As we celebrate the 79th anniversary of Liberation Day, let’s take a look at how South Korea commemorates this significant day. Toss introduced a feature where users can raise a Korean flag (Taegeukgi) by answering a quiz related to Liberation Day. This not only serves as a reminder to reflect on the meaning of liberation

5Boon_UX Companies establish separate brands based on their own directions, aiming to provide customers with better quality and brand experiences.   The first example of brand identity among companies is Hyundai Motor Company. Hyundai established the N brand, solidifying its identity as a high-performance brand.   The second example is Nike. Nike reinforced its brand

5Boon_UX Here are some weather apps that provide a great user experience for those who check the weather every morning as a habit. According to a survey by YouGov, the older the age group, the more frequently they check the weather, with a general tendency to check the temperature and precipitation probability. These users show the

5Boon_UX Using icons is another powerful way to enhance User Experience. Icons help users avoid unnecessary confusion and provide a natural, intuitive experience. By leveraging color, shape, and symbols, users can quickly grasp various information in a short amount of time. However, using complex graphics or excessive icons can detract from content focus. Therefore, it is

5Boon_UX Microtargeting refers to the practice of dividing customer groups into even finer segments. As the burden of technology and costs decreases, there is an increasing need for hyper-segmentation to provide personalized services to individuals. Modern consumers have numerous alternatives and will not endure inconvenience to purchase a product. Therefore, many companies tend to focus on

5Boon_UX IA stands for Information Architecture. Improving IA enhances customer experience, leading to increased revisit rates through effective storytelling. It particularly excels in fostering enhanced branding and identity. For example, Hyundai’s Newsroom revamped its site structure from focusing on car models to catering primarily to journalists, boosting visitor engagement. Amazon AWS significantly improved customer experience by aligning

5Boon_UX Knowing psychological factor in UX plays a crucial role, and here are four key principles of UX psychology that define user psychology.
 Jakob’s Law is a principle of UX design that states that users should be given an experience similar to the patterns they used in the past.

 The second is Hick’s Law. It gives minimal