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WINA Festival, Selected as Jury Member for the Interaction Category

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Youngri Kim, ECD (Executive Director) of Saltcake, a global brand marketing specialist, has been appointed as the first Korean judge for the international advertising festival, WINA (World Independent Advertising Awards). WINA is an international advertising competition that evaluates independent and multinational agencies and their works worldwide, with judges including Luis Miguel Messianu (CEO and founder […]

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Shouting for UX Communication at the Core of the HCI Conference

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The first step toward UX 20℃ is 16℃: understanding corporate culture. This includes the company’s long-term vision, the slogan reflecting relatively short-term goals, and the leader you need to persuade with your design. These three elements mark the starting point for reaching UX 20℃. 17℃: Assessing the company’s current state. Unlike the long-term strategy set

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Saltcake, 10th Anniversary Video Released — A Heartfelt Message of Thanks Delivered Through a Warm Choir

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On April 21, 2015, Saltcake celebrated its 10th anniversary. To express our heartfelt gratitude to everyone who has shared their unwavering trust and support over the past decade, Saltcake Media Labs commemorated this milestone in a truly special way. We created a 10th anniversary video featuring a digital choir—a project designed not just as content,

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