Portfolio_en

CLIENT DATE SERVICE INDUSTRY Kia 2024.07 CXUX Consulting In June 2023, Hyundai Motor Group launched the Kia EV9, positioning itself as a leading global brand in the popularization of eco-friendly transportation centered around innovative electric vehicles. Domestically, the group has recently ushered in the era of SDV (Software Defined Vehicle) with the launch of the […]

CLIENT DATE SERVICE INDUSTRY 2023.09 CXUX Consulting, Human-Centered Creative Design The Hyundai Motor Europe CXUX Gap Analysis Project was initiated to enhance customer experience and improve the universality of the revamped global website. This project aimed to contribute to the effective construction and dissemination of the global website by conducting preliminary research in the European

CLIENT DATE SERVICE INDUSTRY 2022년 12월 Consulting Today’s automotive consumers seek more than a simple transaction; they aspire to a unique experience. The purchasing process has evolved into a journey where customers engage with the brand, experience technology and innovation, and select a vehicle that aligns with their lifestyle. Before visiting a dealership, customers gather

CLIENT DATE SERVICE INDUSTRY 2022.07 CXUX Consulting Hyundai Motor, as a leading player in the hydrogen commercial vehicle market, aimed to reevaluate its online strategy. To initiate this success, SaltCake redefined the global customer journey and prepared a guide for the content strategy. Hyundai Motors Company exports automobiles to more than 200 countries and has