In today’s world, where the focus has shifted from ownership to valuing diverse experiences and usage, the familiar concept of subscriptions is creating a new lifestyle.

The concept of subscriptions is well-known. With monthly or annual subscriptions, users can play their desired music anytime without the hassle of downloading.

After the COVID-19 pandemic, services that are not bound by time or location have become more prevalent, extending beyond OTT platforms to FoD (Function on Demand) services that offer subscription-based vehicle features.

In the café industry, brands like Starbucks, Fritz Coffee Company, and Bean Brothers are also offering subscription services. This not only attracts long-term customers but also strengthens brand identity and fosters a system of relationship-building with customers.