UX psychology involves using psychological elements to maximize users’ positive experiences with a service or product. This is directly linked to sales, so many companies take a special interest in it.

In UX psychology, reviews and feedback are used to evaluate user satisfaction and encourage purchases based on this feedback.

The second element is color, which elicits emotional responses. In fact, the colors of a company’s logo can influence preferences.

Lastly, the reward psychology effect involves encouraging users to actively participate in a service by offering them benefits.

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