City branding plays a role in creating identity for a city and allowing citizens to experience it through visual and verbal imagery.

There are various city brandings in Korea that capture the personality and charm of each region. Examples can be found in cities such as Seoul, Busan, Daegu, Incheon, and more.

As a method of branding promotion, there are popup stores. They provide various experiential exhibition spaces and introduce the features and vision of the region.

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