ellesse is a sportswear brand that began its major success in the winter sports market in Italy in 1959 and expanded its reach into tennis and other sports. Saltcake launched the official website for the Italian sports brand ‘ellesse,’ renowned for its 50 years of tradition, trendy design, and high functionality. Amidst the retro style boom, with nostalgic brands making a comeback, ellesse’s entry into the Korean market is especially significant. Saltcake approached the project from various angles to rebuild the brand positioning and create a fresh new image, successfully developing the website accordingly.