Having evolved as a global leader with the country’s best LNG experience and competence, Hyundai LNG Shipping ships LNG and shale gas worldwide. In attempt to break away from shipping companies’ general rigid image, we used illustrations as a visual communication to firmly create Hyundai LNG Shipping’s identity as a friendly global company. The company’s depth is expressed through paper illustrations and the always developing company’s progress is shown through the continuous movement. Through arranging each menu’s feature with matching illustrations, communication with the user is made easy and quick access to information is facilitated. Furthermore, a better understanding of LNG marines is secured through highlighting its characteristics. We also conducted Hyundai LNG Shipping’s online brand building and created the company’s work diary for employees.