To strengthen Kia Motors Corporation’s brand and enhance brand recognition through a unique customer experience, the 2017 brand kit was planned and produced. Utilizing Kia’s distinctive brand patterns and differentiating materials and imagery, the kit emphasized Kia’s stylish and youthful brand identity. The use of materials was adapted according to the characteristics of each product—diaries, notebooks, desktop calendars, and wall calendars. Breaking away from the repetitive automotive imagery of previous years, Kia collaborated with 12 artists who love the brand, allowing each month to showcase a different charm. Their works reflected everyday life and special moments shared with Kia, enabling users to engage with the brand kit freshly throughout the entire year of 2017.