Korea’s No. 1 KT Geumho Rent a Car has a new look with the largest online branch in the country. The overall concept of the site is ‘Easy of Use’. Since rental cars are not limited to one age group, we implemented an easy and fast user interface to maximize user experience based on the principle that anyone should be able to move easily and quickly when they first encounter the site, and maximized visual communication by providing a simple and modern graphical user interface. We separated the PC and mobile versions to select and provide the most appropriate content for each device, and provided Korean and English sites simultaneously through service linkage with overseas HERTZ.