Mannatech is a global wellness company offering excellent health supplements and a variety of new products. Mannatech TrueLife is a consumer experience campaign designed to make Mannatech’s key products easy and exciting to engage with. This consulting project aimed to strengthen competitiveness by integrating previously separate campaigns—‘Luminovation True Beauty Contest,’ ‘True Health Master Challenge,’ and ‘True Recipe Contest’—into a unified operation.
“We Believe in the Real You.”
This slogan was developed to encapsulate Mannatech’s core values, conveying empathy, solidarity, and warmth the moment people encounter and participate in the campaign.
Lively
An energetic atmosphere with vibrant colors
Overlapped
A design with a sense of density with a layered geometric shapes
Round
Using rounded shapes to convey a soft and gentle atmosphere.
It conveys the meaning of discovering the true self—from eating habits to lifestyle and inner well-being—and intuitively represents how Beauty, Health, and Recipe are integrated into one unified campaign called True Life.
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