Mannatech Consulting

Client: Mannatech

Overview

Manatech is a global wellness company that offers excellent health products and various new products.

Manatech TrueLife is a consumer experiential campaign that makes it easy and 

enjoyable to engage with Manatech’s key products.

This consultation aimed to enhance competitiveness by integrating the previously operated 

‘Luminovation TrueBeauty Contest,’ ‘TrueHealth Master Challenge,’ and 

‘TrueRecipe Contest,’ which were run individually.

Core value

“We believe in the real you.”

This slogan was developed to encapsulate the core values that Manatech pursues,

aiming to convey empathy, solidarity, and a warm heart

the moment people encounter and participate in the campaign.

Design concept

Lively

Vibrant Atmosphere

with High Saturation Colors

Overlapped

Dense Design

with Overlapping Shapes

Round

Creating a Soft Atmosphere

with Rounded Shapes

Logo design

It conveys the meaning of seeking the true self from dietary habits to lifestyle and inner well-being,

and it intuitively represents the integration of Beauty, Health, and Recipe under the campaign name “Tru Life.”

tru BEAUTY

#4B286D

tru HEALTH

#42AEB9

tru RECIPE

#FCC017

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