The idea was to create several different worlds (mysterious, cute and a comic world) only accessible if by looking through the keyhole. Behind each door rest 3 or 4 different movies representing one theme. For mysterious doors we created a scary or suspenseful scenes, for the comic world scenes of super heroes, and for the cute world we displayed characters of famous and funny animations such as Larva, Ice Age and Nemo. Through IR captor, a random video would be shown to the visitor once he/she looked through the door. Saltcake is a global branding, marketing and design agency that increases our clients’ brand awareness and visibility through innovative ideas, creative strategy, and designs with new technologies.