Fund Bank FOSS Application
Building a next-generation platform with enhanced non-face-to-face sales capabilities as a daily financial investment platform.
CLIENT : FOSS
Korea POS Securities, with a renewed commitment to not just selling funds, prepared for a new leap together with Saltcake and FOSS to transform into a comprehensive financial platform that combines investment and consumption. While funds are often seen as difficult to start and complicated, the Fund Supermarket platform makes it easy for anyone to access and use funds. Saltcake conducted the project by identifying the fundamental needs of users and finding the intersection with rapidly evolving financial services.
In the fund market, exposing a wide variety of products and vast amounts of information on mobile devices is never easy. Therefore, organizing the content on each page and ensuring it is easily understandable is essential. Saltcake addressed this by conducting thorough benchmarking and communication, intuitively presenting product information and applying mobile-optimized font sizes and layouts to solve UI challenges. By using personalized product recommendations and search functions to display desired information, the platform enhanced information delivery and met users’ needs effectively.
We hope that FOSS will further specialize in the core purpose of funds and personalized services for users, becoming a turning point in the financial market.
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