In the meaningful year of 2015, marking the 70th anniversary of Korea’s liberation, we led the IMC integrated marketing and consulting for KBS’s nationwide chorus project, “I Am Korea,” held at Seoul World Cup Stadium on August 15th. To symbolize national unity and the festive atmosphere, the BI was created by embodying laughter and the faces of singers. A youthful and dynamic feeling was infused into the UI, which was applied to the intro motion graphics, the official website, and the planning and design of hybrid apps for both iOS and Android versions. Additionally, we designed offline applications such as star cards and eco bags, and planned integrated marketing strategies covering both online and offline channels.