To strengthen T-Broad’s digital brand and increase market share for revenue growth, a direct shop for service introduction and product subscription was planned and developed. The architecture was designed based on customer usage purposes, and user-centric UI was implemented to enhance accessibility, enabling seamless transition from product exploration to purchase. Notably, access to a direct calculator—allowing users to customize desired products and check discounted payment amounts—was provided on every page, creating a key touchpoint for online marketing.