As part of enhancing external corporate recognition and strengthening marketing to match the stature of T-Broad, a leading comprehensive cable broadcasting company in Korea, a major renewal of its online and mobile platforms was undertaken. The previously complex information structure, organized by product categories, was consolidated and redesigned into a simplified and intuitive UI to improve user accessibility and ease of use, enabling visitors to search for products more conveniently and through a streamlined process. After information exploration, users are guided directly to the direct shop, allowing product search and purchase to proceed in a single seamless process, aiming to increase visitor numbers and boost marketing effectiveness. The development prioritized consistency in key menus and UI between the mobile web and PC web, minimizing the sense of disconnection caused by differences in information architecture.