Branding is the process of conveying the unique value of a specific product/service, company, or individual to consumers. It aims to ensure that consumers can recognize and remember the brand well.

 

Good branding provides consumers with positive experiences, pleasant images, and a sense of trust. This helps strengthen the brand’s uniqueness, customer loyalty, and market position. So, how can we create effective branding?

 

Brand Identity: Using visual and verbal expressions such as colors, fonts, and slogans that effectively represent the brand.

Brand Value: Sharing the value or benefits promised to consumers, aligning the values that the company or individual sees with those of the consumers.

Brand Message: Engraving the company’s goals in consumers’ minds by sharing specific messages and philosophies.

Brand Experience: Providing enjoyable experiences through human senses (sight, touch, hearing, smell, taste), making the brand one that consumers want to return to.

 

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