In June 2023, Salt Cake announced the launch of the Kia Connect Store, a Features on Demand (FoD) service that allows customers to selectively purchase software features based on their needs, marking the dawn of Hyundai Motor Group’s Software-Defined Vehicle (SDV) era. This innovative service provides a seamless and flexible experience for customers, offering various vehicle features through subscription options and instant purchases. The Kia Connect Store will become the global standard for the entire Hyundai Motor Group and will revolutionize the way customers interact with and experience their vehicles.

FoD Experience: What Differentiates the Kia Connect Store

The Features on Demand (FoD) service offered by the Kia Connect Store is changing the game in the automotive industry. Through this service, customers can unlock and experience various vehicle features, providing a personalized driving experience like never before. From new infotainment systems to safety features and performance improvements, the FoD service grants customers the flexibility to make empowered choices.

Experience, Subscribe, or Purchase: Meeting Diverse Customer Needs

Kia Connect Store offers three different options for accessing FoD services to meet various customer preferences and needs. With the trial voucher, customers can test specific features before deciding on a subscription or purchase. The trial period, which includes various features, allows potential customers to experience the functionality firsthand and make an informed decision. For those who want to continuously access the latest features, the subscription option is a cost-effective and convenient solution. The subscription option provides a dynamic driving experience, regular updates, and access to new features as they are released. On the other hand, the purchase option gives customers the freedom to permanently own the selected features, allowing them to customize their vehicle according to their lifestyle and preferences. This flexibility enables Kia vehicle owners to be at the forefront of automotive technology and innovation.

European Consulting Project: Paving the Way for Global Mobility

In February 2023, Salt Cake embarked on a consulting project to integrate the FoD service into the European market. This project focused on understanding the unique needs and preferences of European customers, ensuring that Kia Connect Store resonates with a broad range of customers. Salt Cake laid the foundation for the global expansion of Kia Connect Store and the broader mobility strategy for Hyundai Motor Group.

Kia EV9 Launch: A Key Moment for Kia Connect Store

The launch of Kia Connect Store coincides with the highly anticipated debut of the Kia EV9, a fully electric vehicle expected to revolutionize the driving experience. Integrating the FoD service into the Kia EV9 signifies a major step toward a more sustainable and technology-driven future in the automotive industry. Customers purchasing the Kia EV9 will have the unique opportunity to enhance their electric driving experience in unprecedented ways, unlocking the full potential of the FoD service.

Moving Forward: Salt Cake’s FoD Service Sets the Global Standard

Through the successful launch of Kia Connect Store, Salt Cake and Hyundai Motor Group have set a new global standard and established a benchmark for the automotive industry. The FoD service blends customer preferences, technology, and innovation, offering a glimpse into the future of mobility that redefines the driving experience. As the Kia Connect Store expands globally, it continues to innovate how customers interact with their vehicles and how automakers deliver services. The Kia Connect Store will be a milestone in our journey toward global standardization in mobility.