works
sharing what happens when
saltcake and brands
move together
Hyundai Steel
Hyundai Steel’s previous website faced challenges in effectively communicating product competitiveness and corporate activities in a rapidly evolving market. It also risked negatively impacting the company’s brand image. To address this, Hyundai Steel initiated a comprehensive redesign of its digital touchpoints in 2024.
With deep expertise in B2B industries and Hyundai Motor Group, Saltcake redefined Hyundai Steel’s digital direction and led the strategic transformation. Through close collaboration with the client, we successfully launched the new corporate website in February 2025.
This redesign allows Hyundai Steel to better communicate its core philosophy of “Beyond Steel” while enhancing its brand presence and digital experience.
Hyundai Steelpipe
On January 3, 2024, Hyundai Steelpipe officially launched as a newly independent corporation, separated from Hyundai Steel. This transition aims to strengthen its expertise in the steel pipe industry and accelerate its expansion into global markets. The move serves as a strategic foundation for growth into emerging sectors such as the U.S. energy market and offshore wind infrastructure. Collaborating with Saltcake, Hyundai Steelpipe is preparing for a new era by embedding its vision and strengths into its digital platforms, paving the way for its next leap forward.
Hyundai Motor Group launched a Customer Channel Integration (CCI) research project for Hyundai Motor Europe as part of its global digital customer channel integration initiative. This project aimed to ensure a consistent experience across markets by leveraging insights from Korea’s digital customer channel operations. The key objectives were to integrate digital touchpoints across Hyundai, Kia, and Genesis brands, enabling customers to utilize web and app-based platforms more effectively while maintaining alignment with the global digital strategy and enhancing operational efficiency.
Hyundai Card
Advances in digital technology are transforming the car from a means of transportation to a platform for a variety of experiences. In-car payment services, which are proliferating in Europe, are meeting consumer expectations by making in-car payments such as parking, refueling, and ordering food easy, and are becoming an important element of brand loyalty and user experience. It’s the way forward for the mobility industry and is becoming a new benchmark in the digital age.
SK Gas
SK Gas aimed to establish a consistent and convenient employee experience standard through SK Gas’s work support portal UX/UI standards, enabling all members to easily familiarize themselves with their tasks and improve productivity.
To address issues such as the vast amount of information and complex structure of existing internal systems, repetitive functions across various tasks, system-centered screen layouts, text-heavy information delivery, and lack of user guides, there was a need for a company-wide design system framework.
The UX/UI standard guide prioritizes efficiency for internal employees and partner companies, focusing on management innovation and collaboration based on the purposes and usage methods of both B2B and B2C.
FADU
The ‘Technological Edge’ is often mentioned in the market when evaluating a company. However, more people pay attention when the discussion goes beyond technology to ‘potential and vision’. Saltcake aimed to capture all these stories on FADU’s IR (Investor Relations) website – how intense is the competition with global market shares like Samsung and SK Hynix; What are the philosophy and values of its business activities; How many people are paying attention to FADU.
SK Gas
The main mission and greatest challenge of this project was to improve SK Gas’s B2B-based internal and external work systems into smooth and efficient systems by analyzing employees’ work status, usage frequency, and processing cycles.
The most difficult part of the project was understanding the specialized work processes in the energy sector and verifying whether these processes are seamlessly connected with the system screens.
In practice, long discussions and sometimes debates were held with personnel closely involved in the work processes, and for areas needing improvement, these exchanges provided opportunities to reinterpret and refine the processes collaboratively.
Hyundai Motor Company
Hyundai Motor Company is striving to build a continuous relationship with the media to establish its leadership in the global market. As a part of these efforts, Hyundai Motor Company successfully revamped the UX/UI of its corporate newsroom website in September 2023. This new newsroom is poised to become a central channel of corporate journalism that conveys Hyundai Motor Company’s brand values and vision.
Hyundai MOBIS
Companies are integrating various systems to enhance operational efficiency and respond to market dynamics. Amidst these changes, sustainable management has become an indispensable strategic focus. In this context, we present the Hyundai MOBIS Social Responsibility Platform Project by Saltcake, shedding light on the significance of these management strategies and showcasing practical implementation cases. This initiative reflects our commitment to sustainable practices, promoting Saltcake’s dedication to responsible corporate citizenship.
In June 2023, Hyundai Motor Group officially ushered in the era of SDV (Software Defined Vehicle) with the launch of the Kia EV9. This marks the beginning of a new paradigm in the mobility industry, with the launch of the “Kia Connect Store” representing a crucial first step.
Hyundai Steel
Hyundai Steel’s previous website faced challenges in effectively communicating product competitiveness and corporate activities in a rapidly evolving market. It also risked negatively impacting the company’s brand image. To address this, Hyundai Steel initiated a comprehensive redesign of its digital touchpoints in 2024.
With deep expertise in B2B industries and Hyundai Motor Group, Saltcake redefined Hyundai Steel’s digital direction and led the strategic transformation. Through close collaboration with the client, we successfully launched the new corporate website in February 2025.
This redesign allows Hyundai Steel to better communicate its core philosophy of “Beyond Steel” while enhancing its brand presence and digital experience.
Hyundai Steelpipe
On January 3, 2024, Hyundai Steelpipe officially launched as a newly independent corporation, separated from Hyundai Steel. This transition aims to strengthen its expertise in the steel pipe industry and accelerate its expansion into global markets. The move serves as a strategic foundation for growth into emerging sectors such as the U.S. energy market and offshore wind infrastructure. Collaborating with Saltcake, Hyundai Steelpipe is preparing for a new era by embedding its vision and strengths into its digital platforms, paving the way for its next leap forward.
Hyundai Motor Group launched a Customer Channel Integration (CCI) research project for Hyundai Motor Europe as part of its global digital customer channel integration initiative. This project aimed to ensure a consistent experience across markets by leveraging insights from Korea’s digital customer channel operations. The key objectives were to integrate digital touchpoints across Hyundai, Kia, and Genesis brands, enabling customers to utilize web and app-based platforms more effectively while maintaining alignment with the global digital strategy and enhancing operational efficiency.
Hyundai Card
Advances in digital technology are transforming the car from a means of transportation to a platform for a variety of experiences. In-car payment services, which are proliferating in Europe, are meeting consumer expectations by making in-car payments such as parking, refueling, and ordering food easy, and are becoming an important element of brand loyalty and user experience. It’s the way forward for the mobility industry and is becoming a new benchmark in the digital age.
SK Gas
SK Gas aimed to establish a consistent and convenient employee experience standard through SK Gas’s work support portal UX/UI standards, enabling all members to easily familiarize themselves with their tasks and improve productivity.
To address issues such as the vast amount of information and complex structure of existing internal systems, repetitive functions across various tasks, system-centered screen layouts, text-heavy information delivery, and lack of user guides, there was a need for a company-wide design system framework.
The UX/UI standard guide prioritizes efficiency for internal employees and partner companies, focusing on management innovation and collaboration based on the purposes and usage methods of both B2B and B2C.
FADU
The ‘Technological Edge’ is often mentioned in the market when evaluating a company. However, more people pay attention when the discussion goes beyond technology to ‘potential and vision’. Saltcake aimed to capture all these stories on FADU’s IR (Investor Relations) website – how intense is the competition with global market shares like Samsung and SK Hynix; What are the philosophy and values of its business activities; How many people are paying attention to FADU.
SK Gas
The main mission and greatest challenge of this project was to improve SK Gas’s B2B-based internal and external work systems into smooth and efficient systems by analyzing employees’ work status, usage frequency, and processing cycles.
The most difficult part of the project was understanding the specialized work processes in the energy sector and verifying whether these processes are seamlessly connected with the system screens.
In practice, long discussions and sometimes debates were held with personnel closely involved in the work processes, and for areas needing improvement, these exchanges provided opportunities to reinterpret and refine the processes collaboratively.
Hyundai Motor Company
Hyundai Motor Company is striving to build a continuous relationship with the media to establish its leadership in the global market. As a part of these efforts, Hyundai Motor Company successfully revamped the UX/UI of its corporate newsroom website in September 2023. This new newsroom is poised to become a central channel of corporate journalism that conveys Hyundai Motor Company’s brand values and vision.
Hyundai MOBIS
Companies are integrating various systems to enhance operational efficiency and respond to market dynamics. Amidst these changes, sustainable management has become an indispensable strategic focus. In this context, we present the Hyundai MOBIS Social Responsibility Platform Project by Saltcake, shedding light on the significance of these management strategies and showcasing practical implementation cases. This initiative reflects our commitment to sustainable practices, promoting Saltcake’s dedication to responsible corporate citizenship.
In June 2023, Hyundai Motor Group officially ushered in the era of SDV (Software Defined Vehicle) with the launch of the Kia EV9. This marks the beginning of a new paradigm in the mobility industry, with the launch of the “Kia Connect Store” representing a crucial first step.
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