The first step toward UX 20℃ is 16℃: understanding corporate culture. This includes the company’s long-term vision, the slogan reflecting relatively short-term goals, and the leader you need to persuade with your design. These three elements mark the starting point for reaching UX 20℃.

17℃: Assessing the company’s current state. Unlike the long-term strategy set at 16℃, it’s essential to check the latest corporate status as well. Update short-term issues through articles, magazines, and reports, and don’t forget to review customer feedback via social media!

18℃: Understanding brand value. Many designers may already be doing this. Even just clearly checking identity elements can reveal the future direction. Collect and lay out past and current BI, logos, and slogans to uncover the design strategies embedded within them.

19℃: Benchmarking. When benchmarking, consider not only competitors and industry peers but also similar platform services. Look for hints in these related services on how to integrate the latest trends and technologies, and develop a Look & Feel strategy from there.

Finally, 20℃: Service and content. Before starting a project, verify that high-quality content is provided, and check for content that may need improvement or is out of context. This ensures the optimal strategy for your creative work and allows you to elevate it into a visual language.

Do you want to deliver a proper experience to users? Start by nurturing the connection between client and agency toward UX 20℃.

Original Source: http://www.ditoday.com/articles/articles_view.html?idno=22268