Saltcake Media Labs, the media division of the brand consulting group Saltcake, successfully held its first internal workshop in 2015. Organized ahead of a new project launch, the workshop served as a collaborative platform to explore and experiment with creative strategies in brand media.

The Media Labs team, composed of members with diverse expertise and personalities, shared their own media works and engaged in in-depth discussions on content directions to strengthen the brand. Generous feedback was exchanged, and the team explored the multifaceted role of media in designing brand experiences, making it a meaningful and productive session.

To conclude the workshop filled with lively discussions, a small dinner was prepared to boost team morale. Victor, Saltcake’s team member, personally cooked the meal to honor the efforts of the Media Labs team, who had dedicated themselves despite busy project schedules. The event was filled with delicious food and cheerful energy, made even warmer by the presence of a special guest—Victor’s little friend, “Mori.”

This workshop marked more than just an internal meeting; it served as the starting point for Saltcake Media Labs’ “brand-based media experiments” and the launch of various content planning and brand media strategies for 2015.

Going forward, Saltcake Media Labs aims to plan and execute powerful media touchpoints that connect brands with users, opening new possibilities for the next generation of brand consulting.

We invite your attention and support for Saltcake Media Labs’ endeavors throughout 2015.