More than a classical vending machine, ‘Cheers’ is a magical and creative Pandora box. When people open the fridge, they can travel in the emotional universe of creative beer factory. Indeed when visitors opened the fridge, they had an access to the all step of conception of creation of a good and fresh beer, from designing the bottle to make it cold (passing by filing the beer, put the cap, print the label,…). Inside part of fridge (hologram) was related to the final product, the beer and outside (mapping projection) to all system making the process works, the engine. Hologram and mapping projection were synchronized to allow to user to understand and be immerged in universe of a creative beers factory.