consulting
welcome to
consulting
where brand, customer, and user meet experience
customer
experience
consulting
A brand isn’t remembered by its 'vibe' but by its consistency
We map the entire customer journey to design experiences that spark emotion and forge connection at every touchpoint. Grounded in empathy and powered by data, we build loyalty that lasts.
strategy consulting
In uncertainty, clarity is the real strategy
We diagnose growth opportunities through market and consumer data, then craft actionable strategies—from business model innovation to brand positioning—that sharpen your competitive edge
design &
innovation
consulting
Design is the language of innovation
Through design thinking and a strategic lens, we reframe challenges, prototype fast, and deliver differentiation that sets your brand apart
customer
experience consulting
A brand isn’t remembered by its 'vibe' but by its consistency.
In uncertainty, clarity is the real strategy
We diagnose growth opportunities through market and consumer data, then craft actionable strategies—from business model innovation to brand positioning—that sharpen your competitive edge.
strategy consulting
design &
innovation consulting
Design is the language of innovation
Through design thinking and a strategic lens, we reframe challenges, prototype fast, and deliver differentiation that sets your brand apart
what we accelerate in
integrated experience
alignment
We align and connect BX–CX–UX within a single strategy
We align and connect BX–CX–UX within a single strategy
· Establish integrated BX–CX–UX strategies
· Design collaboration structures across teams (Brand, UX, Planning, etc.)
· Propose an Experience Governance framework
· Design end-to-end customer experience structures
· Develop a shared strategic language within the organization (e.g., defining experience principles, aligning design principles)
global experience
consistency
We design consistent brand experiences across countries and channels
We design consistent brand experiences across countries and channels
· Develop global UX/UI guidelines
· Design global platforms reflecting local policies
· Build brand/service global launch strategies
· Create multilingual, multichannel UX content guidelines
· Establish rollout-ready design systems (Design Ops)
insight-led
execution
We rapidly turn insights into strategy, and strategy into execution
We rapidly turn insights into strategy, and strategy into execution
· Conduct qualitative & quantitative research (online surveys, FGIs, usability tests, etc.)
· Create customer journey maps and service blueprints
· Perform FIT-GAP analysis and UX prioritization
· Design actionable strategy scenarios
· Benchmark and run competitive audits
· Connect insights to IA, content structures, and UI flows
leadership-level
strategy partnership
We define direction with leadership and design the path to execution
We define direction with leadership and design the path to execution
· Customized strategic workshops for C-Level executives
· Integrated advisory on business, brand, and platform strategies
· Interpret and redesign organizational strategies from a UX perspective
· Design operating models for design (Design as a System)
· Develop KPIs and phased guidelines for strategic execution
how we move things forward
step 1
We start not by diagnosing the problem, but by defining it
defining the problem
· Clarify key issues within complex business and market environments
· Co-create the direction the organization should pursue
step 2
We capture opportunities through both quantitative and qualitative data
analyze the current state & discover insights
· Analyze customer journeys, internal capabilities, and competitive landscapes
· Derive data-driven insights
· Specify the strategic starting point
step 3
We structure insights into actionable strategies
frame the challenge & design the strategy
· Build integrated BX–CX–UX strategies
· Design executable scenarios
· Simplify and clarify complex challenges
step 4
A strategy only matters if it can be executed
establish actionable solutions
· Provide prototypes, experience design, and execution guidelines
· Deliver a field-centered, practical roadmap
step 5
Consulting must extend beyond execution
drive sustainable impact
· Define KPIs and monitor performance
· Strengthen internal capabilities
· Build partnerships for long-term change and growth
step 1
We start not by diagnosing the problem, but by defining it
defining the problem
· Clarify key issues within complex business and market environments
· Co-create the direction the organization should pursue
step 2
We capture opportunities through both quantitative and qualitative data
analyze the current state & discover insights
· Analyze customer journeys, internal capabilities, and competitive landscapes
· Derive data-driven insights
· Specify the strategic starting point
step 3
We structure insights into actionable strategies
frame the challenge
& design the strategy
· Build integrated BX–CX–UX strategies
· Design executable scenarios
· Simplify and clarify complex challenges
step 4
A strategy only matters if it can be executed
establish actionable solutions
· Provide prototypes, experience design, and execution guidelines
· Deliver a field-centered, practical roadmap
step 5
Consulting must extend beyond execution
drive sustainable impact
· Define KPIs and monitor performance
· Strengthen internal capabilities
· Build partnerships for long-term change and growth
who we’ve shaped
what you might want to ask
What problems does Customer Experience (CX) Consulting solve?
We strategically analyze and address experiential issues such as inefficiencies, inconveniences, and lack of brand messaging that arise throughout the customer journey.
In which industries does Saltcake have consulting experience in?
We have delivered CX, UX, and brand experience strategy consulting across IT, finance, manufacturing, public sector, and retail. Our approach is always tailored to the unique characteristics of each industry.
How do you collaborate with client organizations?
Through initial workshops, in-depth interviews, and user research, we co-define the problem with our clients and derive strategic directions together.
What form do consulting outcomes take?
We provide tangible and actionable deliverables such as strategic reports, user models (Personas), service blueprints, and competitive analysis reports.
Do you support execution after consulting?
Yes. When needed, we collaborate through planning, design, development, and operations, while also refining and validating strategies for the execution stage.
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