cxux strategy
they
love the ease
love the
ease
we love making it possible
globalization &
glocalization
Global starts with local sense. That’s the beginning of CXUX
We honor global standards while reflecting local culture, creating authentic brand experiences through smart, sensitive localization that bridges markets and minds
customer journey
The customer journey is the blueprint of brand experience
We analyze emotions and behaviors, optimize key touchpoints, and design actionable strategies—so brands flow seamlessly into everyday life
uxui strategy
We design the flow and add logic to the interface
From information architecture to content strategy and screen design, we align the entire journey. What matters isn’t what the brand wants to say—but what the user needs to feel
Global starts with local sense
We honor global standards while reflecting local culture, creating authentic brand experiences through smart, sensitive localization that bridges markets and minds
globalization &
glocalization
customer journey
The customer journey is the blueprint of brand experience
We analyze emotions and behaviors, optimize key touchpoints, and design actionable strategies—so brands flow seamlessly into everyday life
uxui strategy
We design the flow and add logic to the interface
From information architecture to content strategy and screen design, we align the entire journey. What matters isn’t what the brand wants to say—but what the user needs to feel
what we accelerate in
omnichannel experience orchestration
We design user journeys as a seamless flow across channels
We design user journeys as a seamless flow across channels
· Cross-channel customer journey mapping
· UX differentiation strategies for each touchpoint
· Integrated information architecture (IA) design
· Service flow definition (flow charts, scenario planning)
· Content, data, and service integration strategies
strategic experience narrative
We strategically embed brand messaging into the experience flow
We strategically embed brand messaging into the experience flow
· Design brand narrative flows (story-driven UX structures)
· Plan UX writing strategies and craft messaging
· Structure onboarding flows, microcopy, and message hierarchies
· Develop UX tone & voice guidelines
· Adapt brand messages to user contexts
ai-augmented
methodology
We leverage AI to interpret user behavior and design more precise experiences
We leverage AI to interpret user behavior and design more precise experiences
· Cluster user journeys with behavioral data (e.g., GA, Hotjar)
· Auto-generate and simulate personas with AI
· Automate UX writing drafts / run iterative A/B testing optimization
· Recommend improvements based on usability testing reports
fast-to-prototype
execution
We rapidly turn strategy into testable prototypes
We rapidly turn strategy into testable prototypes
· Build strategy-driven wireframes and low/mid-fidelity prototypes
· Design fast A/B and usability tests
· Create iterative UI flows
· Embed rapid feedback integration structures
· Facilitate design sprints and workshop sessions
how we move things forward
step 1
Every strategy starts with a clear goal
Define Client Vision and Goals
· Define client vision and CX innovation direction with organizational alignment
· Establish actionable strategic goals based on KPI/OKRs
step 2
The deeper the customer understanding, the sharper the strategy
Analyze Target & Discover Insights
· Derive insights from customer segments, trends, and behavioral data
· Identify pain points to set the strategic starting point
step 3
The customer journey is the backbone of brand experience design
Frame the experience strategy
· Design CX-based journey scenarios and multi-touch strategies
· Structure content for sustainable experience flows
step 4
A strategy is proven by its executability
Design & Validate Prototyped Solution
· Build IA, UI/UX prototypes and validate with users
· Refine strategies through feedback integration
step 5
The impact of strategy is realized after execution
Deliver Implementation Guide & Drive Impact
· Define KPIs and monitor performance
· Strengthen internal capabilities
· Build long-term partnerships for change and growth
step 1
every strategy starts with a clear goal
Define Client Vision and Goals
· Define client vision and CX innovation direction with organizational alignment
· Establish actionable strategic goals based on KPI/OKRs
step 2
the deeper the customer understanding, the sharper the strategy
Analyze Target
& Discover Insights
· Derive insights from customer segments, trends, and behavioral data
· Identify pain points to set the strategic starting point
step 3
the customer journey is the backbone of brand experience design
Frame the experience strategy
· Design CX-based journey scenarios and multi-touch strategies
· Structure content for sustainable experience flows
step 4
a strategy is proven by its executability
Design & Validate Prototyped Solution
· Build IA, UI/UX prototypes and validate with users
· Refine strategies through feedback integration
step 5
the impact of strategy is realized after execution
Deliver Implementation Guide & Drive Impact
· Define KPIs and monitor performance
· Strengthen internal capabilities
· Build long-term partnerships for change and growth
who we’ve shaped
what you might want to ask
How is CX·UX Strategy different from general UX strategy?
It goes beyond simple UI design by considering the entire customer journey and aligning with business goals. The approach is structural, data-driven, and strategic.
When does a company need CX·UX Strategy?
At key transition points such as new service launches, rebranding, customer pain point improvements, or global expansion—when customer experience becomes critical.
How are usability tests conducted?
We test step by step, from paper prototypes to high-fidelity prototypes, in conditions that simulate real usage environments.
How involved is the client during the strategy process?
We work closely with the client throughout research, strategy development, and validation. Participation in workshops and interviews is essential at certain stages.
What deliverables does a CX·UX Strategy produce?
We provide diverse outputs necessary for execution, including customer journey maps, UX architecture flows, interface wireframes, and user insight reports.
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