human-centered design
good design looks right
human design
feels right
creative design
A brand is felt through design
We translate identity and message into sensory, strategic design—guiding users toward intuition and immersion. Through storytelling and interaction, we shape experiences in 3D, not 2D
branding design
Clarity keeps brands alive
We structure philosophy into visual systems that build consistent identity and sustainable experience—empowering brands to speak for themselves
tangible design
Design is complete only when it’s met in real life
From products to packaging to spaces, we add strategy to every touchpoint—turning encounters into moments of impact
A brand is felt through design
We translate identity and message into sensory, strategic design—guiding users toward intuition and immersion. Through storytelling and interaction, we shape experiences in 3D, not 2D
creative design
branding design
Clarity keeps brands alive
We structure philosophy into visual systems that build consistent identity and sustainable experience—empowering brands to speak for themselves
Design is complete only when it’s met in real life
From products to packaging to spaces, we add strategy to every touchpoint—turning encounters into moments of impact
tangible design
what we accelerate in
Behavior-Led Creative
Visual Design that Drives Action
Visual Design that Drives Action
· Interaction design that elicits user response
· Narrative composition aligned with emotional flow
· Expression strategies aimed at triggering behavior
global experience
consistency
Brand Visuals with Global Sensibility
Brand Visuals with Global Sensibility
· Visual strategies mindful of cultural acceptance
· Designs guided by global UX standards
· Experience expressions validated across diverse markets
Sustainable Brand Impact
Sustainable Design Assets
Sustainable Design Assets
· Scalable BX system design
· Consistent visual language and style guide development
· Long-term accumulation and operational strategy for brand experience
Award-Winning Creative
Design Deliverables with Professionalism and Artistic Value
Design Deliverables with Professionalism and Artistic Value
how we move things forward
step 1
We co-define the brand’s direction and creative strategy
Define Client Vision and Goals
· Deeply analyze core values and business objectives
· Develop creative strategies grounded in customer expectations and market data
· Facilitate creative strategy workshops
step 2
We build a refined and unique visual language for the brand
Craft Distinctive Brand Identity
· Visually interpret core messages and tone of voice
· Design BX elements such as logos, colors, and typography
· Develop a multichannel BX system optimized for diverse platforms
step 3
We design sensory experiences that move brands from recognition to response
Ideate Human-Centered Brand Experiences
· Define key touchpoints along the customer journey and design sensory elements
· Conceptualize multisensory experiences across sight, sound, and touch
· Create empathetic and distinctive brand experience concepts
step 4
We bring brands to life with immersive creativity
Design Immersive Brand Expressions
· Develop concept-driven visual content and experience design
· Provide design art direction to embody brand identity in 3D
· Build and test prototypes tailored to different channels
step 5
We ensure brand experiences resonate at real touchpoints
Deliver and Sustain Impactful Brand Experiences
· Optimize with customer feedback and execution data
· Design strategies for sustained brand experience operations
· Establish frameworks for brands to achieve “sustainable impact”
step 1
We co-define the brand’s direction and creative strategy
Define Client Vision and Goals
· Deeply analyze core values and business objectives
· Develop creative strategies grounded in customer expectations and market data
· Facilitate creative strategy workshops
step 2
We build a refined and unique visual language for the brand
Craft Distinctive Brand Identity
· Visually interpret core messages and tone of voice
· Design BX elements such as logos, colors, and typography
· Develop a multichannel BX system optimized for diverse platforms
step 3
We design sensory experiences that move brands from recognition to response
Ideate Human-Centered Brand Experiences
· Define key touchpoints along the customer journey and design sensory elements
· Conceptualize multisensory experiences across sight, sound, and touch
· Create empathetic and distinctive brand experience concepts
step 4
We bring brands to life with immersive creativity
Deliver and Sustain Impactful Brand Experiences
· Develop concept-driven visual content and experience design
· Provide design art direction to embody brand identity in 3D
· Build and test prototypes tailored to different channels
step 5
We ensure brand experiences resonate at real touchpoints
drive sustainable impact
· Optimize with customer feedback and execution data
· Design strategies for sustained brand experience operations
· Establish frameworks for brands to achieve “sustainable impact”
who we’ve shaped
what you might want to ask
How is Saltcake’s HCD different from general UX design?
Our Human-Centered Design approach goes beyond visual aesthetics. We design experiences rooted in users’ emotions, contexts, and expectations — ensuring empathy-driven connections.
What design deliverables does Saltcake provide?
We deliver UI/UX designs that reflect brand identity, interaction design, visual design guidelines, and prototypes that bring strategies to life.
How are user needs identified and reflected in the design?
Through interviews, participatory design workshops, and continuous feedback loops, we actively capture user needs and embed them into the design process.
How are brand strategy and UX design integrated?
We ensure brand messaging and user flows align seamlessly by integrating visual design with UX architecture, creating consistency across touchpoints.
How is usability and effectiveness of the design validated?
We validate through usability testing, structured feedback sessions, and expert reviews to ensure both functionality and emotional resonance.
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