New Mobility Paradigm: Software Defined Vehicle








5Boon_UX
Independent hardware-centric products were once a staple of our daily lives, but today, in 2024, software-based vehicles have become the future trend for automotive companies.
A noteworthy development is the FoD (Functions on Demand) service. This allows consumers to subscribe to various vehicle functions based on their needs and preferences.
Kia, for example, offers a wide range of features through the Kia Connect Store. Consumers can experience new technologies tailored to their daily lives through one-time purchases or subscription services.
Mercedes-Benz is another company offering subscription-based services for driving-related features. Depending on their choices, users can access various functions for a satisfying driving experience.
BMW takes it a step further by recommending specific products or offering free trials, and encourages purchases through a convenient shopping cart feature.
FoD regularly provides updates that can control a lot of features within the vehicle. It accordingly considers each customers’ needs and preferences and provides a fresh paradigm of mobility field.
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