On April 21, 2015, Saltcake celebrated its 10th anniversary.

To express our heartfelt gratitude to everyone who has shared their unwavering trust and support over the past decade, Saltcake Media Labs commemorated this milestone in a truly special way.

We created a 10th anniversary video featuring a digital choir—a project designed not just as content, but as a warm medium that connects the emotions of the brand, its members, and its clients.

A Miniature Choir on Digital Devices

The video features a lineup of diverse devices—PC monitors, iPads, G Pads, iPhone 4, and iPhone 6—each displaying adorable choir members. Singing in sync across different screens, they come together to create a single stage. To achieve this, the Media Labs team rehearsed and reshot multiple times, focusing on precision timing and synchronization, much like an orchestra conductor.

Under minimal lighting, 10 illuminated screens resembling candles symbolized Saltcake’s 10-year journey. This heartfelt moment, infused with the passion, dedication, and sincerity of every team member, left a lasting impression.

Experimental Spirit of Media Labs

The project embodied the core value that Media Labs pursues—
“Designing brand experiences that connect emotions through content.”

Led by Director Ma and the Media Labs team, the video was approached not as a simple production, but as a digital visualization of Saltcake’s identity and culture.

“Delivering Gratitude Through Content”

Marking this 10th anniversary, Saltcake expressed its genuine appreciation to all partners, clients, and team members through digital storytelling.

With 10 candles, 10 devices, and 10 years of journey merging into one choir, the video is now available on Saltcake’s official social media channels.

Moving forward, Saltcake will continue to create valuable brand experiences and design the next 10 years through authentic, heartfelt content.

Join us in celebrating—Happy 10th, Saltcake!