Saltcake was featured in Monthly Di’s “Corporate Advertisement of the Month.”

Taking inspiration from the fact that the last week of the month coincides with the Chuseok holiday, the traditional Chuseok saying “Not more, not less, may it be like Hangawi” was adapted into the main copy, “Not more, not less, may it be like payday,” expressed through calligraphy.

In today’s era, where work-life balance is becoming a new lifestyle, most office workers often lament, “If I have time, I have no money; if I have money, I have no time.” The advertisement delivers a message of comfort and encouragement through the keyword “payday.”

Additionally, Saltcake enhances the corporate advertisement by introducing music that complements the ad via a QR code each month, adding a playful touch while enriching the message. This month, Stella Jang’s song “Payday Just Brushes Past My Account” was featured.

A Saltcake representative commented, “Although it can be challenging to meet the monthly corporate ad deadline, we now feel more anticipation. We will continue to strive to communicate through even more diverse stories.”

Original source: http://www.ditoday.com/articles/articles_view.html?idno=22563