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In June 2023, Hyundai Motor Group launched the Kia EV9, positioning itself as a leading global brand in the popularization of eco-friendly transportation centered around innovative electric vehicles. Domestically, the group has recently ushered in the era of SDV (Software Defined Vehicle) with the launch of the “Kia Connect Store.” This store offers a FoD (Features on Demand) service that allows customers to selectively purchase vehicle software features, providing a more personalized mobility experience. This analysis examines the feasibility of applying the successful domestic case of the Kia Connect Store to the European market.
Hyundai Motor Company
The Hyundai Motor Europe CXUX Gap Analysis Project was initiated to enhance customer experience and improve the universality of the revamped global website. This project aimed to contribute to the effective construction and dissemination of the global website by conducting preliminary research in the European region and additionally gathering specific requirements from each market. Through this, Hyundai Motor intended to strengthen its brand image and market leadership.
* Due to the inclusion of significant strategic information, the detailed introduction of this project is restricted.
Shinyoung
Shinyoung Group, Korea’s first comprehensive real estate service company, was established in 1984. As the nation’s first developer, it has led and established itself as a pioneer in the real estate service industry. Beyond developer operations, the group is driving diversification in comprehensive real estate services through business expansions such as its own residential brand, real estate funds, and service platforms.
Today’s automotive consumers seek more than a simple transaction; they aspire to a unique experience. The purchasing process has evolved into a journey where customers engage with the brand, experience technology and innovation, and select a vehicle that aligns with their lifestyle. Before visiting a dealership, customers gather information and shape their expectations online. Therefore, the harmony between online and offline experiences has become not just a choice but a necessity.
In the ‘Kia Global In-Store Digital CXJ’ project, we have designed a digital integrated experience at the dealership based on the recent shifts in the car buying journey. This aligns with the changing landscape of customer experience in the automotive industry, acknowledging that customers now embark on a journey where digital interactions play a crucial role in shaping their overall experience.
Hyundai Motor Company
Hyundai Motor, as a leading player in the hydrogen commercial vehicle market, aimed to reevaluate its online strategy. To initiate this success, SaltCake redefined the global customer journey and prepared a guide for the content strategy.
LG Electronics
In the world of online shopping, customer experience is key to brand success. With the COVID-19 pandemic highlighting the importance of online experience, LG.com decided to strengthen its brand competitiveness in the digital space with a global CXUX overhaul project.
To this end, LG and Saltcake teamed up to redefine the customer experience for LG.com, which operates in 72 countries around the world, to provide localized services and create a unified brand experience globally.
Hyundai Motor Company
Hyundai Motor Company, expanding its role as a smart mobility solution provider through investments in mobility services, aims to strengthen its brand fan base by accommodating diverse content and supporting sales linkage across countries through this project. Content was delivered using a full layout centered around Hyundai’s diverse images and videos, with dynamic interactions designed to capture and focus users’ attention.
Hyundai Motor Company
The Hyundai Motor Company’s global website redesign project has commenced with the aim of completely refreshing the customer experience in line with changes in the global market. By gathering specific requirements from around the world and leveraging the latest digital tools to drive user-centered design, we aim to strengthen Hyundai’s brand image and market leadership.
Kia Connect is a telematics service that leverages cutting-edge technology to provide optimized features, enabling drivers to enjoy safer and more convenient driving experiences.
The newly redesigned Kia Connect website reflects Kia’s updated CI, with the renewal carried out in alignment with the new design guidelines. The primary goal is to convey Kia Connect’s unique brand spirit and values, while pursuing simplicity, maintaining a unified UI for consistency, and enhancing in-page accessibility so that users can easily find the desired information within the extensive content.
In June 2023, Hyundai Motor Group launched the Kia EV9, positioning itself as a leading global brand in the popularization of eco-friendly transportation centered around innovative electric vehicles. Domestically, the group has recently ushered in the era of SDV (Software Defined Vehicle) with the launch of the “Kia Connect Store.” This store offers a FoD (Features on Demand) service that allows customers to selectively purchase vehicle software features, providing a more personalized mobility experience. This analysis examines the feasibility of applying the successful domestic case of the Kia Connect Store to the European market.
Hyundai Motor Company
The Hyundai Motor Europe CXUX Gap Analysis Project was initiated to enhance customer experience and improve the universality of the revamped global website. This project aimed to contribute to the effective construction and dissemination of the global website by conducting preliminary research in the European region and additionally gathering specific requirements from each market. Through this, Hyundai Motor intended to strengthen its brand image and market leadership.
* Due to the inclusion of significant strategic information, the detailed introduction of this project is restricted.
Shinyoung
Shinyoung Group, Korea’s first comprehensive real estate service company, was established in 1984. As the nation’s first developer, it has led and established itself as a pioneer in the real estate service industry. Beyond developer operations, the group is driving diversification in comprehensive real estate services through business expansions such as its own residential brand, real estate funds, and service platforms.
Today’s automotive consumers seek more than a simple transaction; they aspire to a unique experience. The purchasing process has evolved into a journey where customers engage with the brand, experience technology and innovation, and select a vehicle that aligns with their lifestyle. Before visiting a dealership, customers gather information and shape their expectations online. Therefore, the harmony between online and offline experiences has become not just a choice but a necessity.
In the ‘Kia Global In-Store Digital CXJ’ project, we have designed a digital integrated experience at the dealership based on the recent shifts in the car buying journey. This aligns with the changing landscape of customer experience in the automotive industry, acknowledging that customers now embark on a journey where digital interactions play a crucial role in shaping their overall experience.
Hyundai Motor Company
Hyundai Motor, as a leading player in the hydrogen commercial vehicle market, aimed to reevaluate its online strategy. To initiate this success, SaltCake redefined the global customer journey and prepared a guide for the content strategy.
LG Electronics
In the world of online shopping, customer experience is key to brand success. With the COVID-19 pandemic highlighting the importance of online experience, LG.com decided to strengthen its brand competitiveness in the digital space with a global CXUX overhaul project.
To this end, LG and Saltcake teamed up to redefine the customer experience for LG.com, which operates in 72 countries around the world, to provide localized services and create a unified brand experience globally.
Hyundai Motor Company
Hyundai Motor Company, expanding its role as a smart mobility solution provider through investments in mobility services, aims to strengthen its brand fan base by accommodating diverse content and supporting sales linkage across countries through this project. Content was delivered using a full layout centered around Hyundai’s diverse images and videos, with dynamic interactions designed to capture and focus users’ attention.
Hyundai Motor Company
The Hyundai Motor Company’s global website redesign project has commenced with the aim of completely refreshing the customer experience in line with changes in the global market. By gathering specific requirements from around the world and leveraging the latest digital tools to drive user-centered design, we aim to strengthen Hyundai’s brand image and market leadership.
Kia Connect is a telematics service that leverages cutting-edge technology to provide optimized features, enabling drivers to enjoy safer and more convenient driving experiences.
The newly redesigned Kia Connect website reflects Kia’s updated CI, with the renewal carried out in alignment with the new design guidelines. The primary goal is to convey Kia Connect’s unique brand spirit and values, while pursuing simplicity, maintaining a unified UI for consistency, and enhancing in-page accessibility so that users can easily find the desired information within the extensive content.
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