The official Cultureland website underwent a PC web renewal. Cultureland operates the site related to Cultural Gift Certificates, a flagship product of Korean cultural promotion. These gift certificates are widely used for cultural activities such as purchasing books and attending performances. The site was designed to accommodate the various usage purposes of customers who purchase and use the diverse range of Cultural Gift Certificates. The renewal focused on strengthening user-centered UI and GUI to make it easier for users to access and utilize the services offered on the site.