We revamped the web and mobile web of LG Uplus’s corporate introduction site, which serves as the company’s public face. While maintaining a unified overall look and feel throughout the official LG Uplus site renewal, we emphasized expressing the company’s warm message of happiness. The site was thoughtfully designed with a storytelling structure that naturally flows from LG Uplus’s story for its customers to the stories of the members who make up the company, allowing visitors to experience the customer-centric philosophy for sustainable management throughout the entire site structure.