Saltcake's 20 Year

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2005-2009

The Beginning

The Beginning of UX/UI Evolution in Korea

On April 21, 2005, Saltcake embarked on a journey to redefine the digital experience. At that time, Korea’s digital market was primarily content- and function-focused, with UX/UI still in its infancy. However, as digital services rapidly expanded and information content proliferated, the importance of user experience became increasingly evident. Particularly, as leading domestic manufacturers sought to enhance their digital competitiveness, the role of graphical user interfaces (GUI) also gained significant traction.

Saltcake’s Approach to UX/UI & GUI

User-Centered, Intuitive Design

The digital landscape was function-driven, lacking UI/UX designs that reflected user behavior. Saltcake prioritized user experience, crafting intuitive and streamlined designs that made digital navigation seamless.

Optimization for Digital Devices

With limited device compatibility, it was crucial to develop optimized UI/GUI solutions tailored to each device. Saltcake addressed these constraints by creating efficient, adaptive interactions.

Emotional Connection &
Brand Identity Reinforcement

By integrating emotional elements into GUI design, Saltcake fostered a stronger connection between users and brands while reinforcing brand identity in the digital space.

2010-2014

Expansion & Evolution

Integrated Marketing

Over time, Saltcake moved beyond simple on-screen design and graphics, adopting a more strategic approach that aligned user experience with clients’ business goals. We pursued integrated marketing strategies to enhance communication across diverse user touchpoints, expanding our business with a focus on content marketing and viral campaigns.

New Media

AR (Augmented Reality) & VR (Virtual Reality)

Since the early 2010’s, Saltcake has closely followed advancements in AR and VR, predicting their potential in gaming, education, and brand experiences. We explored various interaction methods and experimented with innovative experience designs to create immersive experiences that make users feel present in a physical space.

VR

Oculus VR Block Game

AR & 3D modeling

Hologram

Installation Art & Interactive Experiences

Saltcake has researched installation-based media art that integrates space and user interaction, developing immersive designs that effectively communicate brand messages. We focused on spatial UX beyond the digital environment, enabling users to interact with physical objects and expanding sensory experiences through interactive installations.

Chung-Ang University Spatial Branding

Drag Ball Installation

Seoul Design Festival

2015-2019

User-Centric Shift

Industry Expansion & Strategic CX Approach

UXUI planning

Saltcake has strategically designed UI that is both intuitive and optimized for the best user experience.

CXUX Strategy

Moving beyond UX, we transitioned to a CX-focused approach, establishing an efficient project management framework adaptable to various industries.

Language Expansion & Global Strategy

Leading Market

Guided by our core philosophy of preserving a brand’s essential value, we have strengthened our partners' key strengths in the domestic market while creating differentiation that moves both markets and users.

Global Expansion

Expanding beyond Korea, we have embraced a multi-language and multicultural approach to deliver innovative and user-centered experiences on a global scale.

A New Approach to Digital Experience

Creative Design

We focus on both aesthetic appeal and industry-specific trends to create intuitive and engaging experiences.

Human-Centered Design

By applying Human-Centered Design principles, we have expanded sustainable and customized UX strategies that cater to diverse needs.

2020-2024

The Consulting Era

Our Work

CXUX Integrated Consulting – Optimized Strategies for the Global Market

Saltcake’s end-to-end integrated service seamlessly connects strategy consulting, branding, marketing, and creative design. By establishing a process to enhance corporate value across various industries, we craft the best customer experience (CX).

Global CX/UX & Creative Design Consulting

Latest Insights

5boon UX – Trend Briefings for UX Professionals

We operate 5boon UX to deliver the latest UX trends and insights efficiently, enabling a broader audience to deepen their understanding of user experience and discover its true value.