works
sharing what happens when
saltcake and brands
move together
T-broad
As part of enhancing the external corporate recognition and strengthening marketing for T-Broad, one of Korea’s leading comprehensive cable broadcasting companies, a major renewal of the online and mobile platforms was undertaken. The previously complex information structure across product categories was consolidated and reorganized into a simple and intuitive UI to improve user accessibility and convenience, allowing visitors to search for products more easily and through a streamlined process.
T-broad
To strengthen T-Broad’s digital brand and increase market share for revenue growth, a direct shop for service introduction and product subscriptions was planned and developed. The architecture was designed according to customers’ usage purposes, enhancing accessibility through user-centered UI, enabling seamless product exploration and purchase. Particularly, access to a direct calculator was implemented on all pages, allowing users to customize desired products and check discounted payment amounts, making it a key touchpoint for online marketing.
Kia Motors Corporation
To strengthen Kia Motors Corporation’s brand and enhance brand awareness through a unique customer experience, the 2017 brand kit was planned and produced. Utilizing Kia’s distinctive brand patterns and differentiating materials and images, the kit emphasized Kia’s stylish and youthful brand identity. The use of materials varied according to the characteristics of each product—diaries, notebooks, desk calendars, and wall calendars. Moving away from the usual annual car images, the project collaborated with 12 artists who love Kia to deliver a different charm each month.
LOTTE rental
Kumho Rent-a-Car, Korea’s largest rental car brand acquired by Lotte Group, changed its name to Lotte Rent-a-Car and made a fresh start on July 1st. Based on the know-how gained from building and renewing the official KT Kumho Rent-a-Car website and hybrid app since 2012, Saltcake carried out the rebranding work for Lotte Rent-a-Car this time. Rather than a one-dimensional rebranding limited to just changing the company name, the project aimed to maintain the reputation as Korea’s No.1 rental car service while enhancing what is already good. Under this goal, a strategy was established to further emphasize a Simple & Easy UI, leading to upgraded design and system improvements.
LG U+
Saltcake conducted a consulting project to help LG Uplus provide optimized online services to its customers. First, we validated the project direction through theoretical analysis and established an optimized approach using proven methodologies. Based on this, we systematically restructured LG Uplus’s architecture. Under this established framework, we enhanced usability and accessibility by strengthening the UI and GUI, and implemented a main page guide featuring content that highlights and reinforces core service components.
Ellesse
Ellesse is a sportswear brand that began its major success in the winter sports market in Italy in 1959 and later expanded its reach to tennis and other sports. Saltcake launched the official website for ‘ellesse,’ an Italian sports brand known for its trendy designs and high functionality rooted in 50 years of tradition. Amid the resurgence of retro styles and the return of nostalgic brands, ellesse’s arrival in Korea holds even greater significance.
In the meaningful year of 2015, marking the 70th anniversary of Korea’s liberation, we carried out IMC integrated marketing and consulting for KBS’s nationwide chorus project, “I Am Korea,” held at Seoul World Cup Stadium on August 15th.
To embody the spirit of national unity and celebration, the BI was created by symbolically incorporating laughter and singing faces. A young and dynamic vibe was infused into the UI, which was applied to the intro motion graphics, the official website, and the planning and design of hybrid apps for both iOS and Android versions.
SALTCAKE
Facade Title @ Unexpected Exhiition Oh!
SALTCAKE
PropARty is an application that helps customers experience real estate properties before they are built. Using augmented reality (AR), users can explore and interact with 3D models of buildings to get a realistic sense of the space. The application features two exploration modes. The first mode, called ‘Environment,’ is designed to allow users to navigate and experience the surroundings where the building will be constructed.
SALTCAKE
Opus is more than just an experience; it is a journey that leads users from a structured and orderly environment into a fragmented and chaotic world. Within this journey, color, form, and space are constantly reconfigured according to user actions, guiding the entire experience. At its core lies the balance between creation and destruction. Music immerses the player in this world, which is free from traditional rules such as time limits, scoring, or endings.
T-broad
As part of enhancing the external corporate recognition and strengthening marketing for T-Broad, one of Korea’s leading comprehensive cable broadcasting companies, a major renewal of the online and mobile platforms was undertaken. The previously complex information structure across product categories was consolidated and reorganized into a simple and intuitive UI to improve user accessibility and convenience, allowing visitors to search for products more easily and through a streamlined process.
T-broad
To strengthen T-Broad’s digital brand and increase market share for revenue growth, a direct shop for service introduction and product subscriptions was planned and developed. The architecture was designed according to customers’ usage purposes, enhancing accessibility through user-centered UI, enabling seamless product exploration and purchase. Particularly, access to a direct calculator was implemented on all pages, allowing users to customize desired products and check discounted payment amounts, making it a key touchpoint for online marketing.
Kia Motors Corporation
To strengthen Kia Motors Corporation’s brand and enhance brand awareness through a unique customer experience, the 2017 brand kit was planned and produced. Utilizing Kia’s distinctive brand patterns and differentiating materials and images, the kit emphasized Kia’s stylish and youthful brand identity. The use of materials varied according to the characteristics of each product—diaries, notebooks, desk calendars, and wall calendars. Moving away from the usual annual car images, the project collaborated with 12 artists who love Kia to deliver a different charm each month.
LOTTE rental
Kumho Rent-a-Car, Korea’s largest rental car brand acquired by Lotte Group, changed its name to Lotte Rent-a-Car and made a fresh start on July 1st. Based on the know-how gained from building and renewing the official KT Kumho Rent-a-Car website and hybrid app since 2012, Saltcake carried out the rebranding work for Lotte Rent-a-Car this time. Rather than a one-dimensional rebranding limited to just changing the company name, the project aimed to maintain the reputation as Korea’s No.1 rental car service while enhancing what is already good. Under this goal, a strategy was established to further emphasize a Simple & Easy UI, leading to upgraded design and system improvements.
LG U+
Saltcake conducted a consulting project to help LG Uplus provide optimized online services to its customers. First, we validated the project direction through theoretical analysis and established an optimized approach using proven methodologies. Based on this, we systematically restructured LG Uplus’s architecture. Under this established framework, we enhanced usability and accessibility by strengthening the UI and GUI, and implemented a main page guide featuring content that highlights and reinforces core service components.
Ellesse
Ellesse is a sportswear brand that began its major success in the winter sports market in Italy in 1959 and later expanded its reach to tennis and other sports. Saltcake launched the official website for ‘ellesse,’ an Italian sports brand known for its trendy designs and high functionality rooted in 50 years of tradition. Amid the resurgence of retro styles and the return of nostalgic brands, ellesse’s arrival in Korea holds even greater significance.
In the meaningful year of 2015, marking the 70th anniversary of Korea’s liberation, we carried out IMC integrated marketing and consulting for KBS’s nationwide chorus project, “I Am Korea,” held at Seoul World Cup Stadium on August 15th.
To embody the spirit of national unity and celebration, the BI was created by symbolically incorporating laughter and singing faces. A young and dynamic vibe was infused into the UI, which was applied to the intro motion graphics, the official website, and the planning and design of hybrid apps for both iOS and Android versions.
SALTCAKE
Facade Title @ Unexpected Exhiition Oh!
SALTCAKE
PropARty is an application that helps customers experience real estate properties before they are built. Using augmented reality (AR), users can explore and interact with 3D models of buildings to get a realistic sense of the space. The application features two exploration modes. The first mode, called ‘Environment,’ is designed to allow users to navigate and experience the surroundings where the building will be constructed.
SALTCAKE
Opus is more than just an experience; it is a journey that leads users from a structured and orderly environment into a fragmented and chaotic world. Within this journey, color, form, and space are constantly reconfigured according to user actions, guiding the entire experience. At its core lies the balance between creation and destruction. Music immerses the player in this world, which is free from traditional rules such as time limits, scoring, or endings.
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