The GENESIS OWNERS app was developed as a commercial mobile application exclusively for Genesis owners, aimed at providing seamless mobile compatibility, efficient management, and enhancing brand loyalty. The app prioritizes displaying benefits based on the owner’s specific vehicle, enabling easy access to the brand’s unique features and advantages. Designed with the Genesis owner at the center, the main screen showcases personalized vehicle information, membership details, and maintenance status, allowing for convenient vehicle management. This approach makes the app a key medium for owners to experience Genesis loyalty. The design employs a sophisticated image and clean icons, embodying a luxurious concept befitting a premium brand.