POSCO Engineering & Construction, a leading domestic construction company, aimed to enhance its corporate capabilities and improve communication environments through UX/UI improvements to become a more familiar and innovative company for customers, partners, and the general public.
The customer experience (CX) of the POSCO E\&C website can be summarized as: “Emphasize corporate identity · Keep the core simple · Make information easy and friendly.” In addition to a full design overhaul, more than 90% of the entire menu was revamped.
DESIGN KEYWORD
Future-oriented ● Customer-friendly ● Collaborative ● Safe & Happy
The design incorporates an intuitive menu structure and navigation, effective use of infographics and videos to aid understanding, and UI features that enable seamless vertical and horizontal navigation between related information.
We wanted to provide a service that allows customers to grasp POSCO Engineering & Construction’s core values and business capabilities at a glance.
In other words, we aimed to help users clearly understand POSCO E\&C’s present and future through a dedicated menu.
For this purpose, we created a specialized branding menu called “Special Story.”
Core Competencies of Six Themes
By utilizing a variety of videos, images, infographics, and interactions to create an engaging presentation, we ensured that both general customers and construction industry professionals would find it interesting and relevant.
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