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SK Gas eLNG Information Architecture Consulting
CLIENT
DATE
SERVICE
INDUSTRY
SK Gas
2023.12
CXUX Consulting
Energy & Sustainability
The main objective and mission of this project were to analyze the internal and external operational systems based on SK Gas’s B2B operations, focusing on the work status, usage frequency, and processing cycles among employees, to improve and optimize these systems for efficiency.
The most challenging aspect of the project was understanding the unique operational processes in the energy sector and ensuring that the processes were seamlessly integrated with the system’s interfaces. This involved spending extensive time discussing and sometimes debating with the relevant personnel closely involved in the operations. We also needed to reinterpret and potentially improve the processes where it seemed necessary, considering both perspectives.
SK Gas aims to become a global leader as a ‘Total Solution Provider’ in the energy industry by expanding its existing LPG business, maximizing synergies, and creating new growth drivers in response to the rapidly changing energy sector.
Understanding business insights to comprehend system operations
We began by understanding the principles of the LNG business and its overall processes, starting with a role-based analysis of users based on the industry’s value chain. This approach allowed us to grasp the fundamental attributes of the energy business, leading to a better understanding of its workflows and business processes.
The key focus was on how to provide a user experience that integrates the LNG value chain with the system interface. We sought to minimize the gap between field personnel accustomed to traditional workflows and the new system, ensuring a seamless transition.
To address this challenge, we redefined the workflows with a value chain-centric approach, taking business processes into account. Adapting to the new system represented a significant challenge for those familiar with the old ways of working.
The expected outcomes of the project are as follows:
Define a standard for menu access based on common B2B operations and integrated workflows.
Develop scenarios for business access structures based on user activity and access permissions.
Initiating legacy system analysis
The first priority was to analyze the As-Is menu tree and program list to understand the individual business functions according to user permissions. Simultaneously, we classified the overall menu access structure by user roles and established a hierarchical structure based on user-specific tasks.
01. Menu Tree & Storyboard Analysis
By establishing the overall workflow based on the value chain of the existing menu and its integration with the system, we aimed to ensure seamless business continuity within a timeline-based cycle. This approach is expected to help define processing standards and improve system efficiency.
02. Establishing Value Chain-Centric Workflows
By establishing the entire workflow based on the LNG value chain and its integration with the system, we aimed to ensure seamless business continuity within a timeline-based cycle and to help set processing standards for the system.
User Behavior Guidance
Defining the behavior of various users with business interests and mapping service flows for each scenario allows us to lay the groundwork for designing an information structure linked to user actions.
This approach goes beyond simply listing menus; it involves exposing menus based on service scenarios and defining natural, seamless flows for subsequent actions.
01. Establishing Criteria for User Behavior Scenarios by Permission Level
By distinguishing between tasks that can be handled collaboratively and those that must be managed individually based on workflow, we were able to identify and address conflicts or redundancies.
02. Setting Menu Visibility Criteria by User Authority Based on User Experience Journey Timelines
Through defining user activities by permission levels and setting criteria for menu visibility based on customer experience journey timelines, we provided options for information design from different perspectives. This included structures based on workflow, task management by user permissions, and a dual-focused approach for business and operational needs, ultimately influencing the optimization of business screen design.
03. Providing Menu Structure Guidelines
By providing practical guidelines for menu structure, we ensured they could be applied to a CRUD-based menu framework, enhancing efficiency through effective grouping and prioritization of tasks. We developed a consistent and user-friendly architecture by analyzing menu hierarchy based on user permissions, resulting in sequential structure design and improved navigation (GNB, LNB, utility) with a detailed menu activity index.
Recognizing the Importance of Information Structure
In this project, diagnosing the information structure was a novel approach for domestic IT projects. Often, the importance of information structure is overlooked, being seen merely as a task rather than a crucial element of the overall project. This project was significant because it emphasized understanding the business sector and interpreting information structures from the perspective of user scenarios. Despite being unusual to review the information structure during development, it proved to be a rewarding endeavor.
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