A way to drive entertained: Vehicle AVNT UX @5boon_ux 2024/09/06 One way to make driving more convenient and enjoyable is by changing the environment within the driver’s line of sight. This includes audio, optimized visuals, navigation, and seamless integration with external devices. The automotive market is increasingly looking to AVNT (Audio, Video, Navigation, and Telematics) […]

New Mobility Paradigm: Software Defined Vehicle @5boon_ux 2024/08/29 Independent hardware-centric products were once a staple of our daily lives, but today, in 2024, software-based vehicles have become the future trend for automotive companies. A noteworthy development is the FoD (Functions on Demand) service. This allows consumers to subscribe to various vehicle functions based on their

79th Liberation Anniversary: Restoration of Korea @5boon_ux 2024/08/15 As we celebrate the 79th anniversary of Liberation Day, let’s take a look at how South Korea commemorates this significant day. Toss introduced a feature where users can raise a Korean flag (Taegeukgi) by answering a quiz related to Liberation Day. This not only serves as a

How to express brands: Diverse brand experiences @5boon_ux 2024/08/08 Companies establish separate brands based on their own directions, aiming to provide customers with better quality and brand experiences. The first example of brand identity among companies is Hyundai Motor Company. Hyundai established the N brand, solidifying its identity as a high-performance brand. The second example

Typography for better UX: Learning good typography @5boon_ux 2024/08/22 To convey a good piece of writing, it is essential to have a structure that is easy to read. Elements such as font size, layout, and color have the most significant impact on readability. Font designer Park Yong-rak emphasizes that creating a good reading experience involves

UX for Capricious Weather: User-Friendly Weather Apps @5boon_ux 2024/08/01 Here are some weather apps that provide a great user experience for those who check the weather every morning as a habit. According to a survey by YouGov, the older the age group, the more frequently they check the weather, with a general tendency to check

Design Solution for UX: Icongraphy for better project @5boon_ux 2024/07/25 Using icons is another powerful way to enhance User Experience. Icons help users avoid unnecessary confusion and provide a natural, intuitive experience. By leveraging color, shape, and symbols, users can quickly grasp various information in a short amount of time. However, using complex graphics or

Microtargeting: How to target customers @5boon_ux 2024/07/18 Microtargeting refers to the practice of dividing customer groups into even finer segments. As the burden of technology and costs decreases, there is an increasing need for hyper-segmentation to provide personalized services to individuals. Modern consumers have numerous alternatives and will not endure inconvenience to purchase a product.

Improving IA Structure: Strategies to Enhance Experience @5boon_ux 2024/07/11 IA stands for Information Architecture. Improving IA enhances customer experience, leading to increased revisit rates through effective storytelling. It particularly excels in fostering enhanced branding and identity. For example, Hyundai’s Newsroom revamped its site structure from focusing on car models to catering primarily to journalists, boosting

UX Psychology II: The Hidden UX Strategies of Companies @5boon_ux 2024/07/04 Knowing psychological factor in UX plays a crucial role, and here are four key principles of UX psychology that define user psychology.
 Jakob’s Law is a principle of UX design that states that users should be given an experience similar to the patterns they