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Saltcake’s new faces, Salty and Cakey, have been born. Salty & Cakey are a dynamic duo active within the top CX/UX consulting team. Salty is bold and courageous, while Cakey is gentle and warm. Salty possesses expertise in theory and future technologies, handling technical aspects with precision and providing strategic insights to the team.
Hyundai Motor Group is embracing the mobility era by placing software-defined vehicles (SDV) at the core of its values. In 2023, Saltcake contributed to this vision by designing the UX/UI and overall UX for the on-demand “FoD (Features on Demand)” service, the Kia Connect Store, which allows customers to selectively purchase software features. This work played a key role in the successful market launch of Kia’s FoD service.
Kim Young-ri, Executive Director at Saltcake, is participating as an instructor in the Global Fashion Management Program jointly conducted by SUNY Korea, FIT (Fashion Institute of Technology), Seonuk High School, and Seoul Fashion Hub, sharing essential skills and expertise required in the global fashion industry with the program participants.
In June 2023, Salt Cake announced the launch of the *Kia Connect Store*, a *Features on Demand (FoD)* service, which allows customers to selectively purchase software features according to their needs. This service marks the beginning of Hyundai Motor Group’s Software-Defined Vehicle (SDV) era. The innovative service offers a seamless and flexible experience, providing customers with various vehicle features available through subscription options and instant purchases.
Saltcake has been awarded the project to build an in-house integrated management system for social contribution, aimed at strengthening Corporate Social Responsibility (CSR) and fostering a social-contribution-friendly corporate culture to support Hyundai Mobis’s ESG management. This project emphasizes the importance of ESG management in the partnership with Hyundai Mobis and is being pursued to drive various efforts toward creating social value.
insights
To convey a good piece of writing, it is essential to have a structure that is easy to read. Elements such as font size, layout, and color have the most significant impact on readability.
Here are some weather apps that provide a great user experience for those who check the weather every morning as a habit.
Microtargeting refers to the practice of dividing customer groups into even finer segments. As the burden of technology and costs decreases, there is an increasing need for hyper-segmentation to provide personalized services to individuals.
UX writing is one way to provide users with a positive experience, leading to a great customer experience. A good choice of words and tone is the starting point of effective UX writing.
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