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POSCO Engineering & Construction wins the Innovation Grand Prize at the 2021 Web Award Korea.

POSCO Engineering & Construction’s website (www.poscoenc.com) won the “Service Innovation Grand Prize” at the 18th Web Award Korea, hosted by the Korea Internet Professionals Association (KIPEA). The Web Award Korea 2021 recognizes the most outstanding and innovative web services of the year, with 691 companies competing across 74 categories in this year’s event.

Introducing Saltcake’s new business cards.

Saltcake is updating its brand kit based on the newly refreshed CI. Following the website, the company has now redesigned business cards to make a strong first impression for Saltcake team members. Just as a business card is a key element in conveying one’s identity and that of the company in professional relationships, the new cards are expected to help foster honest and meaningful connections with the people they meet in 2019.

UX/UI Lecture as Part of the Startup Education Program at the SW Entrepreneurship Academy

From August to September 2018, Saltcake conducted UX/UI lectures for aspiring CEOs as part of the startup education program at Galmaegi SW Entrepreneurship Academy, which nurtures SW convergence service startups. The ‘Galmaegi SW Entrepreneurship Academy,’ promoted under the Busan IT Industry Promotion Agency’s Centum SW Convergence Cluster project, is a stage-based technical startup education program that supports prospective SW entrepreneurs from idea discovery to development, commercialization, and investment.

Saltcake, September’s Corporate Advertisement Selected by Monthly Di

Saltcake was featured in Monthly Di’s “Corporate Advertisement of the Month.” Inspired by the fact that the last week of the month coincides with the Chuseok holiday, the main copy was adapted from the traditional Chuseok saying, “Not more, not less, may it be like Hangawi,” to “Not more, not less, may it be like payday,” and it was expressed through calligraphy.

NH Nonghyup Digital Academy

NH Nonghyup Bank, in taking on the construction of the ‘NH Digital Banking Platform,’ threw a decisive move into the digital finance competition market. The plan is to take company-wide investment for strengthening digital core capabilities. According to the related industry, NH Nonghyup Bank begins the construction of the ‘NH Digital Banking Platform,’ which contains: ·Introduction of new technology, strengthening customer experience through UI·UX improvement ·Enhancement of whole-bank marketing capabilities through Full Banking implementation ·Improvement of security and authentication for providing safe digital banking.

Creative Directors Seminar

From Wednesday, May 22 to Thursday, May 28, the “2019 Creative Directors Seminar” was successfully held at the Posco Tower Yeoksam Event Hall in Gangnam-gu, Seoul. Directors from Korea’s top digital creative companies, selected by the Korea Internet Professionals Association, gathered in one place to share insights on changes in the design environment and the future vision of digital design. The event reportedly provided valuable know-how and project case studies necessary for enhancing the diverse skills and experiences required of current designers, and offered a meaningful opportunity to collectively reflect on the challenges of advancing to the next level.

insights

How do we make good UX?

A good UX creates an experience that makes users want to return to a company’s products or services. This starts with designing a clear and simple UI that provides information logically while avoiding confusion or frustration.

Second, focus on shortening the user journey. Placing frequently used features on the main screen allows users to achieve their goals with minimal effort, improving overall satisfaction.

Third, fast loading speed is essential, especially for users who prioritize speed, like those in Korea. Slow response times can lead to higher dropout rates, so optimization is key.

Finally, clear information architecture and logical menu organization are crucial. Simplified, intuitive content placement enhances the user journey and ensures a memorable experience that keeps users coming back.

We upload essential trend insights every week. Don’t miss out, stay tuned, follow @5boon_ux for more!

Tooltip: For Friendly Experience

Tooltips are a UI feature that provides brief descriptions for specific elements, helping reduce confusion and enhance usability by informing users of the functionality of buttons or icons. Sometimes, detailed text explanations are provided, but tooltips can offer a more concise, friendly way to convey this information.

Common tooltips appear only when the mouse hovers over an element. This hover interaction supplies additional information for elements like text, icons, and buttons, disappearing once the mouse moves away.

Click tooltips, However, are displayed when a user clicks on an element, typically providing supplementary or explanatory text. This type of tooltip remains visible, allowing stable conveyance of the information presented.

There are also cases where tooltips are used on-screen to inform important contents. These tooltips are commonly used to deliver critical notifications within a page or to ensure a smooth user experience. Modal tooltips appear when a user first enters a page, preventing further browsing until the close button is pressed. These are used selectively based on the purpose they serve.

We upload essential trend insights every week. Don’t miss out, stay tuned, follow @5boon_ux for more!

Addictive Design: Gamification

Gamification is a technology used in the tech field that adds game elements to website or mobile app environments.

A way to drive entertained: Vehicle AVNT UX

One way to make driving more convenient and enjoyable is by changing the environment within the driver’s line of sight. This includes audio, optimized visuals, navigation, and seamless integration with external devices.

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