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“We hereby declare that our Joseon is an independent nation and that the people of Joseon are an autonomous people.”
The clear cry for independence on that day has allowed us to live as we do today,
and from this, we see that the blood of a firm love for freedom also runs through us.
Nevertheless, out of fear of feedback pressure or disapproval,
I have often tried to insert only the “safe” elements into my layers—
but today, I boldly declare their deletion.
If you too wish to raise your voice for design freedom upon the vast earth,
send us a shout at recruit@saltcake.com!
Saltcake (CEO Kunil Lee) is a company that, based on extensive expertise accumulated in both domestic and global markets, helps enhance the essential value of brands. Since its founding in 2005, Saltcake has been delivering the best brand experiences to numerous partners and clients through its unique creativity.
In the life of a little pig, there were countless sounds of tongues clicking in disapproval.
“Why go down a path that won’t work? *Tsk tsk.*”
“Do you think you’ll succeed that way? *Tsk tsk.*”
And yet, in the new year, may everyone who works hard be filled only with sweet, honey-like days!
As the saying goes, *“After hardship comes happiness”*—or in other words,
“After all the *tsk-tsking*, comes the *oink-oink*.”
When pig-honey turns into bee-honey—if you’d like to join in on such amazing brainstorming, send us a shout at **[recruit@saltcake.iwinv.net](mailto:recruit@saltcake.iwinv.net)**!
Saltcake, a company specializing in HCD (Human Centered Design) and UX (User eXperience), has revised its CI and renewed its website to further solidify its identity and clarify communication with customers. Since its founding, Saltcake has grown over the past 15 years into a leading company in UX consulting and brand marketing. Setting 2019 as the first year of a new leap forward, the company has completely revamped its online and offline communication tools as part of that initiative.
Since the second half of 2018, we have been holding meetings to explore a new direction for advertising and strongly agreed that “advertising for the sake of advertising” is too exhausting and boring. At the same time, it is too important a task to neglect or postpone. With the intention of making the work enjoyable for those involved, we decided to express honest stories through copy and calligraphy in a variety of styles.
Youngri Kim, Executive Director at Saltcake, giving a lecture on optimal UX for users at the Seoul Market Access (SMA) program, hosted by the Seoul Metropolitan Government and Seoul Startup Hub to enhance the potential and capabilities of promising overseas companies entering the Seoul market. SMA holds special significance as a “field trip” themed around the “Korean Market,” providing overseas companies with various insights for entering the Korean market.
insights
A good UX creates an experience that makes users want to return to a company’s products or services. This starts with designing a clear and simple UI that provides information logically while avoiding confusion or frustration.
Second, focus on shortening the user journey. Placing frequently used features on the main screen allows users to achieve their goals with minimal effort, improving overall satisfaction.
Third, fast loading speed is essential, especially for users who prioritize speed, like those in Korea. Slow response times can lead to higher dropout rates, so optimization is key.
Finally, clear information architecture and logical menu organization are crucial. Simplified, intuitive content placement enhances the user journey and ensures a memorable experience that keeps users coming back.
We upload essential trend insights every week. Don’t miss out, stay tuned, follow @5boon_ux for more!
Tooltips are a UI feature that provides brief descriptions for specific elements, helping reduce confusion and enhance usability by informing users of the functionality of buttons or icons. Sometimes, detailed text explanations are provided, but tooltips can offer a more concise, friendly way to convey this information.
Common tooltips appear only when the mouse hovers over an element. This hover interaction supplies additional information for elements like text, icons, and buttons, disappearing once the mouse moves away.
Click tooltips, However, are displayed when a user clicks on an element, typically providing supplementary or explanatory text. This type of tooltip remains visible, allowing stable conveyance of the information presented.
There are also cases where tooltips are used on-screen to inform important contents. These tooltips are commonly used to deliver critical notifications within a page or to ensure a smooth user experience. Modal tooltips appear when a user first enters a page, preventing further browsing until the close button is pressed. These are used selectively based on the purpose they serve.
We upload essential trend insights every week. Don’t miss out, stay tuned, follow @5boon_ux for more!
Gamification is a technology used in the tech field that adds game elements to website or mobile app environments.
One way to make driving more convenient and enjoyable is by changing the environment within the driver’s line of sight. This includes audio, optimized visuals, navigation, and seamless integration with external devices.
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