newsroom
updates on
what we do,
thoughts we think out loud
news
“We hereby declare that our Joseon is an independent nation and that the people of Joseon are an autonomous people.”
The clear cry for independence on that day has allowed us to live as we do today,
and from this, we see that the blood of a firm love for freedom also runs through us.
Nevertheless, out of fear of feedback pressure or disapproval,
I have often tried to insert only the “safe” elements into my layers—
but today, I boldly declare their deletion.
If you too wish to raise your voice for design freedom upon the vast earth,
send us a shout at recruit@saltcake.com!
Saltcake (CEO Kunil Lee) is a company that, based on extensive expertise accumulated in both domestic and global markets, helps enhance the essential value of brands. Since its founding in 2005, Saltcake has been delivering the best brand experiences to numerous partners and clients through its unique creativity.
In the life of a little pig, there were countless sounds of tongues clicking in disapproval.
“Why go down a path that won’t work? *Tsk tsk.*”
“Do you think you’ll succeed that way? *Tsk tsk.*”
And yet, in the new year, may everyone who works hard be filled only with sweet, honey-like days!
As the saying goes, *“After hardship comes happiness”*—or in other words,
“After all the *tsk-tsking*, comes the *oink-oink*.”
When pig-honey turns into bee-honey—if you’d like to join in on such amazing brainstorming, send us a shout at **[recruit@saltcake.iwinv.net](mailto:recruit@saltcake.iwinv.net)**!
Saltcake, a company specializing in HCD (Human Centered Design) and UX (User eXperience), has revised its CI and renewed its website to further solidify its identity and clarify communication with customers. Since its founding, Saltcake has grown over the past 15 years into a leading company in UX consulting and brand marketing. Setting 2019 as the first year of a new leap forward, the company has completely revamped its online and offline communication tools as part of that initiative.
Since the second half of 2018, we have been holding meetings to explore a new direction for advertising and strongly agreed that “advertising for the sake of advertising” is too exhausting and boring. At the same time, it is too important a task to neglect or postpone. With the intention of making the work enjoyable for those involved, we decided to express honest stories through copy and calligraphy in a variety of styles.
Youngri Kim, Executive Director at Saltcake, giving a lecture on optimal UX for users at the Seoul Market Access (SMA) program, hosted by the Seoul Metropolitan Government and Seoul Startup Hub to enhance the potential and capabilities of promising overseas companies entering the Seoul market. SMA holds special significance as a “field trip” themed around the “Korean Market,” providing overseas companies with various insights for entering the Korean market.
insights
To convey a good piece of writing, it is essential to have a structure that is easy to read. Elements such as font size, layout, and color have the most significant impact on readability.
Here are some weather apps that provide a great user experience for those who check the weather every morning as a habit.
Microtargeting refers to the practice of dividing customer groups into even finer segments. As the burden of technology and costs decreases, there is an increasing need for hyper-segmentation to provide personalized services to individuals.
UX writing is one way to provide users with a positive experience, leading to a great customer experience. A good choice of words and tone is the starting point of effective UX writing.
@SALTCAKE ALL RIGHTS RESERVED