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“We hereby declare that our Joseon is an independent nation and that the people of Joseon are an autonomous people.”
The clear cry for independence on that day has allowed us to live as we do today,
and from this, we see that the blood of a firm love for freedom also runs through us.
Nevertheless, out of fear of feedback pressure or disapproval,
I have often tried to insert only the “safe” elements into my layers—
but today, I boldly declare their deletion.
If you too wish to raise your voice for design freedom upon the vast earth,
send us a shout at recruit@saltcake.com!
Saltcake (CEO Kunil Lee) is a company that, based on extensive expertise accumulated in both domestic and global markets, helps enhance the essential value of brands. Since its founding in 2005, Saltcake has been delivering the best brand experiences to numerous partners and clients through its unique creativity.
In the life of a little pig, there were countless sounds of tongues clicking in disapproval.
“Why go down a path that won’t work? *Tsk tsk.*”
“Do you think you’ll succeed that way? *Tsk tsk.*”
And yet, in the new year, may everyone who works hard be filled only with sweet, honey-like days!
As the saying goes, *“After hardship comes happiness”*—or in other words,
“After all the *tsk-tsking*, comes the *oink-oink*.”
When pig-honey turns into bee-honey—if you’d like to join in on such amazing brainstorming, send us a shout at **[recruit@saltcake.iwinv.net](mailto:recruit@saltcake.iwinv.net)**!
Saltcake, a company specializing in HCD (Human Centered Design) and UX (User eXperience), has revised its CI and renewed its website to further solidify its identity and clarify communication with customers. Since its founding, Saltcake has grown over the past 15 years into a leading company in UX consulting and brand marketing. Setting 2019 as the first year of a new leap forward, the company has completely revamped its online and offline communication tools as part of that initiative.
Since the second half of 2018, we have been holding meetings to explore a new direction for advertising and strongly agreed that “advertising for the sake of advertising” is too exhausting and boring. At the same time, it is too important a task to neglect or postpone. With the intention of making the work enjoyable for those involved, we decided to express honest stories through copy and calligraphy in a variety of styles.
Youngri Kim, Executive Director at Saltcake, giving a lecture on optimal UX for users at the Seoul Market Access (SMA) program, hosted by the Seoul Metropolitan Government and Seoul Startup Hub to enhance the potential and capabilities of promising overseas companies entering the Seoul market. SMA holds special significance as a “field trip” themed around the “Korean Market,” providing overseas companies with various insights for entering the Korean market.
insights
We are excited to introduce a UX service that celebrates Teachers’ Day and expresses our respect for instructors.
City branding plays a role in creating identity for a city and allowing citizens to experience it through visual and verbal imagery.
As companies are considering ESG as their priority issue to take into account, few changes have shown up in the web trends as well.
Elderly society refers to a society where the elderly population is increasing due to changes in population structure. With increasing life expectancy and declining birth rates, the proportion of elderly population is rising, leading to greater attention and need for elderly welfare and healthcare services.
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