newsroom
updates on
what we do,
thoughts we think out loud
news
On May 29, Saltcake officially released its signature characters, ‘Solty’ and ‘Keiki,’ as Line stickers. Through this launch, Saltcake provides users with more diverse communication tools. ‘Solty’ and ‘Keiki,’ inspired by salt and cake respectively, are distinctive and charming characters that have received positive responses from a wide range of users.
Our journey together has now reached 19 years. This reflects the countless challenges and successes we have experienced and the growth we have achieved over time. Saltcake has continuously evolved in a dynamic and ever-changing industry. Throughout this period, we have filled every moment with passion and dedication to provide the best service to our customers.
Saltcake’s new faces, Salty and Cakey, have been born. Salty & Cakey are a dynamic duo active within the top CX/UX consulting team. Salty is bold and courageous, while Cakey is gentle and warm. Salty possesses expertise in theory and future technologies, handling technical aspects with precision and providing strategic insights to the team.
Hyundai Motor Group is embracing the mobility era by placing software-defined vehicles (SDV) at the core of its values. In 2023, Saltcake contributed to this vision by designing the UX/UI and overall UX for the on-demand “FoD (Features on Demand)” service, the Kia Connect Store, which allows customers to selectively purchase software features. This work played a key role in the successful market launch of Kia’s FoD service.
Kim Young-ri, Executive Director at Saltcake, is participating as an instructor in the Global Fashion Management Program jointly conducted by SUNY Korea, FIT (Fashion Institute of Technology), Seonuk High School, and Seoul Fashion Hub, sharing essential skills and expertise required in the global fashion industry with the program participants.
In June 2023, Salt Cake announced the launch of the *Kia Connect Store*, a *Features on Demand (FoD)* service, which allows customers to selectively purchase software features according to their needs. This service marks the beginning of Hyundai Motor Group’s Software-Defined Vehicle (SDV) era. The innovative service offers a seamless and flexible experience, providing customers with various vehicle features available through subscription options and instant purchases.
insights
A good UX creates an experience that makes users want to return to a company’s products or services. This starts with designing a clear and simple UI that provides information logically while avoiding confusion or frustration.
Second, focus on shortening the user journey. Placing frequently used features on the main screen allows users to achieve their goals with minimal effort, improving overall satisfaction.
Third, fast loading speed is essential, especially for users who prioritize speed, like those in Korea. Slow response times can lead to higher dropout rates, so optimization is key.
Finally, clear information architecture and logical menu organization are crucial. Simplified, intuitive content placement enhances the user journey and ensures a memorable experience that keeps users coming back.
We upload essential trend insights every week. Don’t miss out, stay tuned, follow @5boon_ux for more!
Tooltips are a UI feature that provides brief descriptions for specific elements, helping reduce confusion and enhance usability by informing users of the functionality of buttons or icons. Sometimes, detailed text explanations are provided, but tooltips can offer a more concise, friendly way to convey this information.
Common tooltips appear only when the mouse hovers over an element. This hover interaction supplies additional information for elements like text, icons, and buttons, disappearing once the mouse moves away.
Click tooltips, However, are displayed when a user clicks on an element, typically providing supplementary or explanatory text. This type of tooltip remains visible, allowing stable conveyance of the information presented.
There are also cases where tooltips are used on-screen to inform important contents. These tooltips are commonly used to deliver critical notifications within a page or to ensure a smooth user experience. Modal tooltips appear when a user first enters a page, preventing further browsing until the close button is pressed. These are used selectively based on the purpose they serve.
We upload essential trend insights every week. Don’t miss out, stay tuned, follow @5boon_ux for more!
Gamification is a technology used in the tech field that adds game elements to website or mobile app environments.
One way to make driving more convenient and enjoyable is by changing the environment within the driver’s line of sight. This includes audio, optimized visuals, navigation, and seamless integration with external devices.
@SALTCAKE ALL RIGHTS RESERVED